One
of the opinions circulating in the Online Advertising circles is that Visual SEO
Content is better than Written SEO Content. The question to be asked here is “What
are the criteria which are being used for the judgment?” Because though it is
true that visual content is far more attractive than written content, Internet
Ads having more visual content do not always have better sales per click. Enticing
a click is only the first step targeted by an Online Ad. If the click does not
convert into actual buying, it is of little use to the business. What needs to
be attained is a balance by which attractive visuals or graphics and written content
can be put together.
Ads
focusing more on the visual content often confuse the user on what the actual
nature of the product or service is. Thus, the clicks often do not get
converted into actual sales in which case the benefits of the attractive ad
cannot be reaped. The Top Internet Advertising Agencies know that sacrificing written content in the favor of
visual content may lead to a high traffic but is unlikely to generate sales on
its own. Moreover, at a time when Mobile Internet Advertising is increasingly
taking over Desktop Internet Advertising, focusing only on visuals may increase
the confusion. The small spaces have to be utilized in a smart way, and thus
most Mobile Internet Ads contain written content with the visuals in the
background.
Attempts
to decide whether visual content is more important than written content is a futile
exercise as both of them are equally important for a successful Internet Advertising Campaign.
The visuals and graphics create the attraction, leading the user to click on
them, while the well written ad copies maintain the relevancy of the users who
so.
