Showing posts with label mobile advertising agency. Show all posts
Showing posts with label mobile advertising agency. Show all posts

Wednesday, November 20, 2013

Mobile Advertising Changing the Face of Advertising

The mobile revolution has gripped the entire world by frenzy. The time spent by the present generation with their mobile phones was inconceivable a few years back. Modern Advertising plunged into this revolution and emerged in the face of Mobile Advertising. Mobile Advertising Agencies are one of the busiest lots, having to deal with constant and fast changes prompted by the advances in technology.

The first step which caused a consequential increase in the scope of Mobile Advertising is the increase in the speed of mobile internet services. Mobile Advertising that was once limited to sms and voice campaigns, soon spread to the forms of Mobile Banner Ads, ushering in tremendous opportunities and possibilities for Mobile Advertising. Mobiles being personal devices, they facilitate incredible levels of interaction. And as the golden rules of ads have been written on interactivity, Mobile Ads were automatically placed to have a much higher impact. The two most influential events which occurred for Mobile Advertising were the start of GPS services and the popularity of mobile apps. With GPS technology being enabled in mobiles, the exact location of the user could be determined. Mobile Ads based on the immediate surroundings of the user were targeted at the user. A Mobile Advertisement of a restaurant sent to a user has a much higher impact when he is near it. Non-interfering Mobile Ads were placed in the mobile apps and they often ranked very high on relevancy.

In the face of the increasing shift of the internet users to mobiles, associating one’s business with a good Mobile Advertising Agency is a good idea. No other advertising medium had been so much dependent on technology as much as Mobile Advertising. Thus, fast changes in the associated technologies necessitate fast changes in the Mobile Advertising Methods.

Thursday, March 28, 2013

Two Easy Means of Modern Brand Advertising!


Two Easy Means of Modern Brand Advertising!
Amongst the various means of brand promotion, Mobile Advertising and online advertising media have been considered as the fastest means of reaching out to customers in a customized manner. In the following paragraphs, a few advantages of Advertising through mobile and internet media are provided. Take a look.
Benefits of promoting a brand through Mobile & Online Advertising
Measurable objectives
For any brand or business promotion campaign launched through online or mobile media, the advertiser can measure the overall objectives and also track the results or impact of the campaign amongst target customers. At any point of time when the advertiser or brand owner wants to stop the ongoing campaign, he can easily do so. This complete accountability on the campaign and the measurable objectives of the brand’s promotion requirement are two reasons why mobile and Internet Advertising media are fast growing as two contemporary means of advertising.

Easy channels to build and win customers’ trust
Internet and Mobile Phones are used by almost everyone in today’s world. Therefore, these two channels are the easiest means to build and win customers’ trust on a particular brand. One can also instantly plan the promotion campaign of a brand and make it available to customers within minutes.

Complete control on the brand message from customers’ side
Accessing a particular website or going through a brand message through a mobile phone is the personal choice and action of any individual. They do not feel pestered by unwanted brand messages that are accessible through the various websites or mobile phone devices. If they don’t find the brand message relevant, they have their own choice to delete or avoid the message. No one exerts any force on customers to read or follow the brand message. Whatever reaction that they provide to the brand message is solely theirs’. It is also for this very reason that brand owners and advertisers rely on mobile and Online Advertising media for various promotion campaigns.

Wednesday, April 25, 2012

Advertising through Mobile and Internet - Worth or not?

One of the questions advertisers and brand owners ponder over is whether mobile advertising and internet advertising are worth to be included in their promotional strategies. This blogs provides brief insight on how it is beneficial for every brand owner to invest in Mobile Advertising or internet advertising campaign. Read further. 

Newest means of communication Mobile phone devices and internet media are two newest means of communication among individuals. The same mobile phones and internet sites have also become popular avenues of Brand Advertising. Mobile Advertising or Online Advertising ensures that the brand message reaches out to customers in a very personalized manner. It is this very attribute of mobile and web advertising that encourages brand owners to opt for their promotion campaigns. Targeted in nature A web advertising or mobile ad campaign is launched after collecting a data of customers who could be potential target customers of the very brand. Therefore, it is obvious that a web advertising campaign provide targeted brand message to customers. Attractive and eye catching Any online advertising display easily attracts customers’ attention. 

A banner advertising campaign for example provides an attractive look to customers who visit the website where it is displayed. The banner advertising agency has worked on the best ideas and strategies to attract maximum customers through the banner advertising campaign. The role of a banner advertising agency is in fact commendable. From conceptualizing the promotion idea to presenting it as an attractive ad display, it is the Banner Advertising agency that holds the credit of every strategy and its implementation. Conveys rich brand message to customers An online advertising display conveys rich brand message to customers. With so many creative brains working behind the concept and the brand communication, it is obvious that the final ad content through an online media would be something rich for customers to go through and hence easily allure their attention.

Tuesday, December 20, 2011

Understanding what is an Online Advertisement

An online advertisement can be in any form such as a banner ad, an email ad, in-game, social network advertising, blog or article writing, classified ad, bulk sms etc. What differentiates an online advertisement from other media is that an online ad uses internet or World Wide Web to deliver the brand message to target groups. An online advertising campaign is implemented by an internet advertising agency which is also known as a digital advertising agency. An internet advertising agency that implements only banner ad campaigns for its clients is also known as a Banner Advertising Agency

The scope of a banner advertising agency is limited as compared to a full-fledged Digital Advertising Agency. Clients look out for one such advertising agency that can handle all the creative solutions through various available formats of online advertising. Smart Advertisers provide promotion solutions through a gamut of options. Some even include mobile ad campaigns along with internet campaigns. A Mobile Advertising Agency and internet advertising agency are usually embedded as the nature of their promotion campaigns is almost similar. It is just the variance of medium.

One doesn’t need to be confused while trying to figure out an online ad from other ads. Any form of brand message that targets a particular target group or customers through an online site comes under online advertising. Internet advertising campaigns are advantageous over other advertising mediums as one can target a wider target group through internet media. An online ad is accessible by anyone who visits the site where it is displayed. Therefore it enhances readership more easily than other advertising media. An online ad campaign can also be launched particularly focusing on a specific target group. Market researchers have so far proven that online advertising campaigns provide results and have also become a fast growing medium of brand or business promotion.

Wednesday, August 31, 2011

Digi-Trend of Brand Advertising!!

Digital Advertising and Mobile Advertising are customized means of providing any kind of brand message amongst target groups. The digital trend of advertising has become a popular practice amongst brand owners and advertisers. In the following paragraphs, let us have a look at hoe Digi-trend of advertising sets the tone at present (amongst various brand owners)-

Brands have become more like media

Social networking trends have become a rage amongst brand owners. Most of the brands/businesses are accessible through the various social networking sites. Brands have so far become like media. Also empowering brands to break their own news instead of relying on the various advertising or PR sites to disseminate their message, a breakthrough has been observed amongst the brand owners. Sharing an instant idea is just an update away through the various social networking sites. Sometimes, there is no need for any mediator or agency to connect customers and brands. Brand messages through social media sound random that provides a richer impact on customers.

Facebook ‘Likes’ have become an important measure of promotion

With the outburst in social media optimization, it has become important for most of the brands to be socially active on the various networking sites. Having a Facebook or twitter account has become a must for every brand. Moreover, the ‘Like’ buttons on Facebook mean a lot for a brand. Maximum likes means maximum reach or impact amongst TG. Also with search engine marketing trends, page ranking and easy visibility on search engine sites have also become a must for most of the brands.

Fresh/Random Content for random advertising

A brand can be randomly advertised through any Digital Advertising campaign. The only criterion is to create or write a fresh content or copy to share with the followers of the brand. After all, ideas rule the roost in Banner Advertising planet. Fresh, original and random ideas are infact assets for any brand to create more buzzes amongst target groups.