What Can Alibaba’s Gold Membership Packages Do for Your Supply Business?

The struggle of SME Suppliers in India to find relevant buyers is a well known story. Unable to afford large marketing campaigns, the SMEs have always ended up having the short end of the stick with regards to competing with the larger suppliers. The situation has however changed with Alibaba.com, a globally recognized platform for suppliers and buyers to meet, starting its operations in India. Among them, the Alibaba Gold Membership Packages are specially tailored to provide a solution for SME suppliers’ problems in finding buyers.

As a Gold Supplier Member, an SME supplier gains instant access to relevant buyers from around the world. Alibaba.com is a leading online platform where relevant buyers and suppliers meet. There are huge benefits of the Alibaba Membership in India. Some of the top benefits have been listed below:

• ·         Complete access to all buyers in alibaba.com
• ·         Top rankings in buyer search results
• ·         Increased buyer trust due to "verified" tag
• ·         Professional Website
• ·         Unlimited product posting
• ·         Distributed control with sub accounts
• ·         Upload videos, photos, etc.
• ·         Access to Trade manager Tool for real time communication
• ·         Access to Analysis Tool for real time analysis

Alibaba is currently providing Alibaba Membershipin India through the Mobile and Internet Advertising Division (MAD) of TDI International India (P) Limited. With training and support provide by Alibaba.com, TDI uses its strong network among the SMEs in India to cover the maximum numbers. SMEs in India now have a unique opportunity to compete with the big guns, not just in India, but also worldwide.              

Why Invest in an Internet Advertising Company in Delhi?

Internet Advertising ensures that your brand attains and retains prominence in the virtual world of internet. When the markets and the target audiences have begun to use the internet as a regular medium of interaction, investing in Internet Advertising is a must. This is especially true when it comes to marketing strategies in Delhi. Brands, with operations in Delhi, are increasingly realizing the importance of having brand retention among the internet users. Hence, it is very vital that your brand invests in a good Internet Advertising Company in Delhi.

Your reputation and the productivity of your Internet Marketing Strategy largely depends on the expertise of the Internet Advertising Company whose services you have hired. Although the top end Internet Advertising Companies in Delhi may charge a little more, it is more than a worthwhile investment since a good campaign on the internet is bound to generate high returns on investment.

There are a few things that need to be considered while selecting an Internet Advertising Company in Delhi which is ideal for your brand. A top consideration should be of whether the company, in question, is capable of accurate target analysis. Delhi, being one of the largest metropolitan cities in India, is host to a wide range of target audiences. The absence of accuracy in target group analysis may lead to the execution of a campaign which gets lost on the wrong audience group. The next thing, to be considered, is whether the Internet Advertising Company has the requisite equipment and team skills to ensure that the campaign reaches the target groups. Choose the appropriate Internet Advertising Company and see it work wonders for your brand.

Alibaba Gold Membership Available through a Reputed Internet Advertising Company

Alibaba.com is a leading ecommerce platform for buyers and sellers to meet. In order to be able to reap the benefits of Alibaba Advertising India, the sellers have to take memberships with Alibaba. The highest level of membership, which Alibaba has for sellers, is the Gold Supplier Membership.  For the purpose of the sellers being able to conveniently use the benefits of the membership, Alibaba has appointed various partners in various countries. In India, where Alibaba is targeting the SMEs (Small Medium Business Enterprises) for the memberships, it has chosen TDI International India (P) Limited, a leading Outdoor Advertising Agency and reputed Internet Advertising Company, for the role. Let us look at some of the eligibility criteria and benefits of the Gold Supplier Membership.

Eligibility

If you are a manufacturer, trader supplier, or exporter in India, you can apply for the Alibaba Gold Supplier Membership through TDI. Simply call at +91 98184 53031 or email at alibaba@tdiindia.com.

Benefits

The greatest benefit, which the Gold Supplier Membership offers, is the maximization of your exposure at a worldwide level. You now have access to and visibility before one of the largest assemblies of Buyers. There are also other benefits, available to a Gold Supplier, like Sub-Accounts for control distribution, chat with buyers, ability to contact the buyers with buying requests, priority listing, product showcase, and real-time performance analysis. The Gold Supplier Member also has tag of a “verified supplier” which lets the proceedings advance in an environment of trust.

The partnership between Alibaba and TDI is a trendsetting event. Apart from the fact that it will help the SMEs in India get full benefits of the Alibaba membership, it will also remarkably increase the scope of the Internet Advertising Companies in India.

Going Viral with Digital Advertising Promotion is the New Way to Reach Audiences

Digital Advertising Promotion has presented the industry with a new and successful trick. You must have seen and heard about certain videos and audios going viral in the internet. These often become sensations of the internet creating hype and attaining exceptionally high visibility. This concept of creating a Viral Video / Audio and launching it through SMO (Social Media Optimization) is the latest fad in the world of Digital Advertising.

Although the visibility stays for a lesser period when compared to some other forms of Digital Advertising, the reach and impact of Viral Marketing is so high that it more than achieves the goals of any promotional campaign. A spokesperson for TDI MAD (Mobile and Internet Division), a top Digital Advertising Promotion Company Delhi, says, “What can be better for a brand than having the audience itself increase the reach of the campaign through the process of sharing?” Viral Digital Advertising has made 2 prominent changes to the nature of Digital Advertising.

Firstly, it toned down the scale of sales pitch and replaced the “in-the-face, call-to-action attitude” to subtle embedding of the brand name in the video or audio. The primary reason for the audiences’ interest in watching and sharing the video or audio would lie somewhere else in the narration, presentation, etc. In most cases, the brand name would only be a subtle inclusion. Secondly, it changed the nature in which the Digital Advertising Promotion Companies had been using SMO. Social Media Optimization, which used to be just another way of posting the links of the campaigns, now was a major vehicle for the propagation of the marketing campaign. 

Digital Advertising Takes the Path of Partnerships in Delhi

Digital Advertising is bringing both brands and audiences in Delhi closer to each other in unprecedented ways. The convenience of interaction as set by the medium is such high that discussions and meetings are a child’s play irrespective of where the concerned members are at a given time. This has led to a unique increase in partnerships between ecommerce and Digital Advertising Companies in providing services to the users.

Functioning of a partnership is a much easier affair today, thanks to the internet. Execution of meetings and analysis and sharing of real time progress can be done with just a few clicks. The platform of Digital Advertising is being utilized by the companies all around the world in targeting consumers in Delhi. Foreign companies are finding it immensely profitable to start and execute new operations in alliance with Digital Advertising Companies in Delhi. A partnership between a foreign company and a Digital Advertising Promotion Company Delhi is a win-win situation for both the partners and the consumers. A spokesperson for TDI MAD (Mobile and Internet Division) said, “While Digital Advertising has changed the nature of brand promotion and ecommerce did the same for business operations, they essentially use the common platform of the internet. It was thus only imminent that they would come together.” TDI MAD is a leading Digital Advertising Promotion Company in Delhi and the channel partner in India for Alibaba, Google, Yahoo, and hotstar.

The success of these partnerships, facilitated by the online world, is inspiring for such arrangements in Delhi. Digital Advertising Companies in Delhi look with expectations as these partnerships are set to be the next game changer for the medium.

Why is Mobile Advertising in India an Absolute Must in Your Branding?

Mobile Advertising is the most modern platform for promotional activities. This medium revolutionized personalized advertising and increased the scope of branding. Branding through Mobile Advertising comes with the potential of beginning a relationship with the audiences. When Mobile Advertising hit India, the Indian markets presented opportunities which were unique to them. These opportunities have created a situation where no branding exercise in India is complete without Mobile Advertising.

The first unique characteristic, which target-sections in India have, is the mind-boggling diversity. Nowhere in the world, can such a diverse audience be found as is found in India. Due to the diversity, it becomes very difficult to target all audience sections in India with the same campaign. The mobile platform provides the opportunity to create personalized campaigns and conversations with the audiences. This is a blessing for targeting markets in India as it increases the impact of the campaign.
 

The discussed media also brings the possibility of targeting a particular section at the most appropriate period of time. In a country where the average lifestyle is marked by busy times, approaching the consumer at the wrong time may be a dangerous proposition. It may irritate the consumer creating a negative brand impression. Taking up Mobile Advertising in India is a feasible way to analyze and make use of the best periods in the day to solicit to various audience segments.

Modern Indian audiences are mobile savvy in nature. With the boom in the Smartphone market in India, every income threshold has been touched by internet enabled mobiles. Mobile Advertising platform is the sole platform where the Indian audiences can be definitely reached. Leaving out Mobile Advertising from a brand’s marketing plan is thus ignoring the most reliable platform of communicating with the audiences.

India has a budding mobile industry. According to TRAI (Telecom Regulatory Authority of India), mobile phone subscribers are growing at a rate of 6.71% and have reached 980 million users in the second quarter of 2015. Furthermore, users who access the internet through their mobiles will double from the current 159 million to 314 million by 2017. With this, the platform for accessing the internet is changing to mobiles at a very fast rate. It would be a wise move to shift the promotions of the brand accordingly.

Mobile Advertising has the most personal channels of communication with the user’s viz. internet, SMS and calls. With the ability to measure the performance of a campaign at real time, and the analysis of user mobile behavior now possible, Mobile Advertising can work wonders among the Indian audiences.

5 Best Tactics For Enhancing your website’s Search Engine Positioning

All website owners are searching for approaches to obtain superior results from their websites. They wish to enhance their site's standing and earn better rankings in search engines. This journey for enhanced results, known as search engine positioning, can be fulfilled by taking after a couple of essential techniques.

Before you go ahead, you need to understand that you are contending with a huge number of websites offering similar comparable products and services.

1.       Ensure that your design is Search Engine Friendly:

Your design may look great to your eyes, yet it might likewise be the reason for your present troubles and poor search Engine Positioning. How could that be? Take a gander at your webpage utilizing a content tool or the HTML perspective of famous editors. For instance, Dreamweaver and FrontPage. On what line does your first line of duplicate start? If your actual copy is pushed far down the page, it is more strenuous for search engines to pick up the pivotal information that would have helped you to advance your web page ranking.

On the off chance that you have this trouble, first take out every single unnecessary space in the HTML code. If there are long strings of java script, place these in external files. So also, put style data in outer Cascading Style Sheet files. Disentangling your table structure might likewise offer assistance. If this begins getting excessively convoluted for you, then counsel with a search engine positioning expert or your web designer.

2.      Ensure your keywords are deliberately put in your content:

It is unrealistic to enhance web page positioning if the content on your web page does not contain the words you wish to be found by. Many people mistakenly feel that simply putting your essential keywords in meta tags is sufficient. Ensure that your vital content is in the first passage of content, in features (utilizing headers, for example, H1, H2, H3) and in the dynamic or hyper links content on your page.

3.      Use a site map and text link navigation on your pages:

If you need to enhance your search engine positioning for all the pages of your site then you must make certain that these pages absolutely gets indexed into the web search tools. You can help this procedure along by making a site map, a web page that has text links to all the sub pages of your web page. Another great practice is to add a hyper link on your web pages, regardless of the fact that you as of now have a graphic based navigation bar somewhere else on these same pages. Keep in mind, Search Engine tools take after content connections all the more effortlessly. A robot that grounds on your principle page or site guide page will take after the content connections and after that visit and file your lower level pages.

4.      Boost the amount and quality of inbound links:

In fiercely competitive categories it will be hard to enhance web page positioning without getting a good number of links to your page from different websites. If you have great and important content, different sites may links to you because you are a beneficial resource. In any case, on the off chance that you need to speed this procedure along you will need to effectively requests links from different sites, either by trading links or exchanging links or by getting your content (with link back to your web page) set on different sites.

When it comes to links you ought to remember one imp. standard: it is the amount of quality links that is vital, but not the quantity of links. One great link from a high page rank site, for example, CNN or Wikipedia is worth more than many connections from other different websites. To get these quality connections, there is no easy route. You will need to earn it by having a site that gives considerable information.

5.      Stay up with Search Engine Developments:

The challenge of enhancing your web page ranking and Search engine positioning is dynamic. Search Engines are not static. You ought to stay aware of changes in the world of Search Engine by taking part in online forums or subscribing to newsletters which manage subjects, for example, SEO, Web Ranking and general website related issues.

If you don't have the proficiency or an ideal opportunity to handle these matters independently then you should take advantage of Adroit professionals who can help you to enhance your site's performance in search engines.  Whether you depend on experts or can do it without anyone Else's help, these five tactics can give a decent perspective for beginning the work.

The Evolution of Mobile Advertising in India

Mobile Advertising has found one of its strongest footholds among the audiences in India. Mobile companies and networks have penetrated even the deep pockets of the rural areas in India. Brands soon realized the opportunities which the medium could present in terms of audience coverage and hence the era of Mobile Advertising in India started. Upgrades in telecom technology resulted in the addition of a variety of other tasks which can be performed with phones, thereby further increasing the scope of Mobile Advertising.

Mobile Advertising Agencies and their clients jumped at the opportunities, resulting in the situation that the platform has continuously changed and frequently too, in the past years. Mobile Advertising began in the form of promotional text messages and calls to the users. But without the relevant technologies, there were often no ways of filtering out the recipients to ensure that only the most relevant audiences were targeted. The ability, to target the appropriate target group, was one of the best things which happened with the improvement of technology. And it is only better for the medium that the accuracy of targeting is getting better and better. With this ability, another important feather, which was added to the capacities of Mobile Advertising, is the personalization of the campaigns.

The beginning of mobile internet was another trendsetting step which resulted in massive changes in the functioning of the Mobile Advertising platform. With mobile users being hooked on to online videos and games, in-stream and embedded banner ads have become the order of the day. In the current scheme of things, a lot of methods like contest hosting, subscription-based-alerts, Bluetooth ads, etc. are being used to target audiences straight on their mobiles. If your brand is unknown to the benefits of the platform, contact a Mobile Advertising Agency to see what it has been missing.