Advertising via mobile phones is slowly emerging up to rule the roost in the current market scenario. Mobile phones have become one of the most effective tools of promoting a brand or service to a wide range of interested target audiences.
Mobile Advertising is a good option for Brand Promotion provided you have a defined budget and resource to carry out the campaign. Mobile Advertising when embedded with internet advertising can provide the most effective media campaign for a particular brand or service. Following are some available options for mobile advertising:
Advergaming is one of the latest tools of mobile advertising. Mobile games are visually and thematically linked to the brand or product. The central theme of the mobile game is built around the brand or product. Gaming is typically used by a brand owner or advertiser as a tactical strategy to create buzz about the brand. The main objective of such type of interactive mobile ads is to connect the brand through customized games or existing games.
Subscription based alert ads come under another option for mobile advertising. Subscription based alert ads come as embedded messages with news alerts/jokes/cricket scores etc. In such kind of mobile ads, a particular customer is asked to subscribe to a specific subject from a given list of options. The advertiser later provides the customer regular updates which are related to his or her subscription.
The next type of mobile advertising is contest hosting ads. Such mobile advertising option allows a brand to host a particular contest, product info or dealer or service center location. Contest hosting messages come in an interactive mode for users.
Sponsorship of zones is another available option for mobile advertising . Through sponsorship of zones a brand can have its own space in a particular zone of a mobile phone or cellular device. As an advertiser or brand owner, you can display your brand message in between loading time at the ad defined space
Advertising is so important that companies allocate huge revenue for advertising their brands in the market. Companies use many techniques and tools to popularize their products amongst the potential customers. Some advertisers deploy their ad campaign as text ads in magazines and newspapers or large ad space in newspapers while some deploy their ads in broadcast mediums such as television, radio, internet etc. Internet Advertising also known as web or online advertising is the latest adopted tool of brand promotion widely used by numerous advertisers.
Today, internet has become a global tool of communication which is why a digital presence of a brand is quite important to make it more reachable to its intended target audiences. One advantage of Internet Advertising over other forms of advertising is that companies can go online to promote their brands not only to boost their sales but also to advertise in most places for little or no cost. This provides twin benefits to the advertisers- firstly it gets the product to the hands of the potential customers and secondly the company profits more because of less fixed cost.
Mobile Advertising is another latest available option for advertisers to promote their brands. A mobile is a personalized device of an individual and using it as a tool of advertising renders effective results. Mobile ads if embedded with internet advertising can bring out remarkable result in brand promotion.
Year 2010 forecasts that advertising is expected to be much more relevant and effective due to appropriately implemented targeting and filtering technologies that will incognito categorize people across all media. In due course, this type of targeting is likely to expand across all forms of advertising, even what today is considered offline. Advertising today is technology driven. Home based advertising tools and techniques are by far revamped with a touch of technology. Outdoor advertising trends have also been redefined. With the never ending technology growth, advertising tools and techniques are yet to undergo various changes. Wait and watch!
10 reasons why Internet and Mobile Advertising should be used
Advertising trends have observed a radical change. In today’s hi-tech world internet and mobile advertising is dominating other tools of promotion. The most striking part about mobile and internet advertising is that it is the most affordable means of advertising for both large and smaller firms. There has been an abrupt rise in the number of mobile advertisers in India India
Internet Advertising or online advertising is the type of promotion which is used to promote a particular brand, service or product at a particular website. The main measurements of Internet Advertising are impressions (views) and click-through rates. Conversion rates, such as, click-to-call rates and other degrees of interactive measurements are other additional measurements for internet ads. Majority of the population surfs internet and hence an online presence of a brand or service familiarizes the target group about the presence of the particular brand or service.
Mobile SMS Advertising is the type of promotion which is carried on a mobile or wireless device. The effectiveness of a mobile SMS advertising campaign is also measured through click-through rates and impressions. A mobile is a personalized medium hence reaching the target group through mobile is the most effective means of promotion. Advertising through mobiles render immediacy and also provides audience to reach back if they are interested. Mobile ads are generally budget-friendly and affordable by even small advertising firms.
Let us discuss the top ten reasons why internet and mobile advertising should be used:
- Interactive mode of advertising: Through internet and mobile advertising you can communicate your message in an interactive mode.
- Budget friendly: Internet and
- Personalized channel: Internet and mobile ads are the personalized channels of promotion. They reach the target group in a discreet manner and also preserve their privacy.
- Entertaining: Internet and mobile ads usually use crisp language or image which is entertaining for the target audience to go through.
- Open choice: An internet ad or mobile ad stays back in your inbox until and unless you delete the same. You have an open choice to read the particular ad anytime you want to.
- Measurability: Internet and mobile advertising provides you options to check out measurability of your ad which will be a beneficial way to re-evaluate your campaign.
- Effective reach: Any mobile or internet ad campaign renders effective reach as both are personalized channels of promotion.
- Customer-centric: Internet and mobile advertising is customer-centric in nature and hence provides customers with a great deal of useful information.
- Customer-friendly: Both internet and mobile are customer friendly ways for the target group. In today’s hi-tech world internet and mobile both are exclusively used by a majority section of the population.
- Follow-up options: Internet and mobile advertisers have follow up options to research and study about a particular ad campaign.
