Mobile Advertising practices comprise of any promotion campaign launched through a mobile device. Mobile ads are becoming one of the most popular modes of brand promotion. Various brand owners have started adopting mobile advertising media to promote their brands through a customized mode.
Internet advertising also known as online advertising is any form of brand promotion that is accessible through web or internet. Internet connection is a requisite for any online ad to be accessed by its target groups. Internet advertising in India has become one of the booming advertising practices during the last few years. The endless launch of various web embedded mobile phones has brought yet another revolution in internet advertising. Mobile web has enabled brand owners to access their brand messages right through the mobile phones of customers. This also provides dual benefit to advertisers how? Those customers can either be targeted through mobile advertising or through internet advertising. In both cases, the brand message reaches out to the customers.
There are various reasons that support mobile and Internet Advertisers to stick to these two modes of brand advertising. As a brand owner, it is a must to adopt mobile and internet advertising media to promote his brand with richer impact on target groups. Some reasons why a brand owner should go for mobile and internet advertising include-
- Two way communication mode in which customers can respond or send feedback about a particular ad. This way, an honest flow of communication is also observed between the advertiser and customers.
- Messages reach customers through a tailored channel, without pestering customers’ interest. Customers can go through the brand message at their own will without being compelled to do so.
- Mobile and internet ads make the brand message easily reachable right in customers’ pockets or in their palms. They don’t need to travel anywhere to avail of the brand message.
Internet advertising also known as online advertising is any form of brand promotion that is accessible through web or internet. Internet connection is a requisite for any online ad to be accessed by its target groups. Internet advertising in India has become one of the booming advertising practices during the last few years. The endless launch of various web embedded mobile phones has brought yet another revolution in internet advertising. Mobile web has enabled brand owners to access their brand messages right through the mobile phones of customers. This also provides dual benefit to advertisers how? Those customers can either be targeted through mobile advertising or through internet advertising. In both cases, the brand message reaches out to the customers.
There are various reasons that support mobile and Internet Advertisers to stick to these two modes of brand advertising. As a brand owner, it is a must to adopt mobile and internet advertising media to promote his brand with richer impact on target groups. Some reasons why a brand owner should go for mobile and internet advertising include-
- Two way communication mode in which customers can respond or send feedback about a particular ad. This way, an honest flow of communication is also observed between the advertiser and customers.
- Messages reach customers through a tailored channel, without pestering customers’ interest. Customers can go through the brand message at their own will without being compelled to do so.
- Mobile and internet ads make the brand message easily reachable right in customers’ pockets or in their palms. They don’t need to travel anywhere to avail of the brand message.
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