If modernity sets the tone of Indian advertising, mobile and internet are two modern mediums of brand promotion that has infact provided brand owners the most personalized mediums of communicating the brand message to target customers. Over the last few years, mobile and internet advertising practices have captivated the interest of innumerable number of brand owners who were on the lookout for personalized channels of brand communication. With quicker and richer impact on target groups, internet and Mobile Advertising have become two most wanted promotional media for brand owners. Why internet and mobile advertising media work effectively and why these two mediums have been rated as two best modes of advertising? Some reasons are briefly provided in the following paragraphs-
Reliable parameter- Internet and mobile advertising practices offer reliable parameter for brand advertisers. Any advertiser can start or stop his promotion campaign according to his own convenience or preference. Though other advertising media also provide this liberty, internet and mobile media (especially internet advertising) have added advantage since the advertiser can check and study the result or impact of the ongoing campaign. One can’t be sure whether his Brand Advertisement has been viewed by customers through television media, however, internet advertising provides an advertiser an open liberty to find out the impact of his ongoing promotion campaign- whether it’s good or otherwise.
Easy to utilize resource (s)- It has also been observed that mobile advertising or Internet Advertising campaigns can be launched within few hours after the finalization of the brand message. This easy to utilize resource is one of the biggest assets of launching a promotion campaign through these two media. Once the promotion message is finalized, the advertiser can implement the ad campaign within a short period of time. This also accounts as one exclusive reason why internet and mobile media have been rated as two best modes of advertising by marketing experts.
Reliable parameter- Internet and mobile advertising practices offer reliable parameter for brand advertisers. Any advertiser can start or stop his promotion campaign according to his own convenience or preference. Though other advertising media also provide this liberty, internet and mobile media (especially internet advertising) have added advantage since the advertiser can check and study the result or impact of the ongoing campaign. One can’t be sure whether his Brand Advertisement has been viewed by customers through television media, however, internet advertising provides an advertiser an open liberty to find out the impact of his ongoing promotion campaign- whether it’s good or otherwise.
Easy to utilize resource (s)- It has also been observed that mobile advertising or Internet Advertising campaigns can be launched within few hours after the finalization of the brand message. This easy to utilize resource is one of the biggest assets of launching a promotion campaign through these two media. Once the promotion message is finalized, the advertiser can implement the ad campaign within a short period of time. This also accounts as one exclusive reason why internet and mobile media have been rated as two best modes of advertising by marketing experts.
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