One of the interesting things to be noted is that the tools or techniques used for a particular advertising campaign are even branded which means they were already advertised through some other advertising activity (recently or long time back) utilizing all the available resources. To cite an example, while launching an advertising campaign through print media, advertisers are concerned whether the tools and resources used to create the print ad are branded or not. The hierarchy of Brand Advertising continues without any stop and the same hierarchy will continue as long as brands exist in the market place. In this blog, let us have a look at some myths and realities of brand advertising.
Myth- Brand advertising is a random activity of some marketing professionals who want to popularize their brands amongst the potential buyers (half baked truth).
Reality- Brand advertising is an important marketing tool which requires meticulous planning and orientation of the same promotion plan in order to gain public attention and ultimately enhance sales of the product.
Myth- Brand advertising provides instant sales for the product (too pompous)
Reality- Any advertising campaign encompasses media planning, selection of media tool, defining a timeline and various such factors. All these jointly target to promote the image of the brand to the customers and to enhance sales for the product. However, there isn’t any such guarantee that advertising can provide instant sales for the product. Personal selling can provide immediate sales of the product but advertising cannot guarantee sales. Advertising communicates between brands and customers and persuades the latter to buy or adopt the product. However, a particular ad message cannot compel anyone to buy the advertised product.
Myth- Advertising is meant only for tangible products (a false allegation)
Reality- An advertising campaign is not just meant for brands. Even services, ideas, causes, events etc are advertised amongst the target groups. The means and methods of advertising no doubt vary for service, cause, business or event advertising. However, it is a false allegation that advertising is meant only for tangible products.
Myth- Brand advertising is a random activity of some marketing professionals who want to popularize their brands amongst the potential buyers (half baked truth).
Reality- Brand advertising is an important marketing tool which requires meticulous planning and orientation of the same promotion plan in order to gain public attention and ultimately enhance sales of the product.
Myth- Brand advertising provides instant sales for the product (too pompous)
Reality- Any advertising campaign encompasses media planning, selection of media tool, defining a timeline and various such factors. All these jointly target to promote the image of the brand to the customers and to enhance sales for the product. However, there isn’t any such guarantee that advertising can provide instant sales for the product. Personal selling can provide immediate sales of the product but advertising cannot guarantee sales. Advertising communicates between brands and customers and persuades the latter to buy or adopt the product. However, a particular ad message cannot compel anyone to buy the advertised product.
Myth- Advertising is meant only for tangible products (a false allegation)
Reality- An advertising campaign is not just meant for brands. Even services, ideas, causes, events etc are advertised amongst the target groups. The means and methods of advertising no doubt vary for service, cause, business or event advertising. However, it is a false allegation that advertising is meant only for tangible products.
1 comment:
SMS Marketing - Often people follow myths blindly and by time it becomes true.. Thanks for showing us right way...
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