Is your brand on Facebook?

When Facebook was newly launched in the year 2004 advertisers and brand owners were less aware of its significance as a rich platform of advertising brands or businesses. In the last 8 years, Facebook has emerged as one of the top social networking sites for networking among individuals and also between brands and customers. It has therefore become quite a norm among advertisers to create a presence of their products or services on Facebook. Thus ‘Is your brand on Facebook?’ has obviously become a mundane question among brand owners and advertisers across the globe. Enlisted among the most in demand means of Online Advertising, Facebook is quite a medium for communicating any type of brand or business message among target groups. Communication is two way between brands and customers on Facebook. Customers therefore have a golden chance to interact with their favorite brands and find out its latest features and related sales or discounts. One of the additional advantages of creating a presence on Facebook is that one can create groups and share or discuss on valuable business ideas. Brand owners must also note that Facebook is one of the effective mediums to reach out to hundreds or thousands of customers within minutes. Heavily relying on Facebook for the entire promotional requirement is however not suggested. Any business deal is done offline. Online should be a medium of communication. Internet Advertising is encouraged only on a primary ground that it can provide instant message to customers in a fast manner. Getting addicted on various sites on internet including Facebook is not digestible. Every medium of advertising or communication has its pros and cons. As smart advertisers, it is a must to maintain a strict balance. Be a smart advertiser, make the most of the various social networking sites as platforms of advertising your brand but never get addicted or used to them.