Online Advertising- A powerful means of brand communication

Internet advertising also known as web advertising and online advertising is a form of brand or business promotion that uses the World Wide Web to convey the brand message among target groups. An affordable means of communication, most of the brand owners these days prefer to launch their promotion campaigns through internet media.  Online advertising is also considered as a powerful means of disseminating a brand message among target groups. The following paragraphs provide a brief idea on how internet advertising is a strong means of communication for various brands and businesses.

It is notable that internet is the fastest means of communication among individuals and also between brands and customers. Any Online Advertising message is not limited by geography and time. One can therefore target as many number of customers through a single ad campaign on online media. Big MNC's across the world have relied on internet advertising as an important medium of marketing. It would therefore be not a fallacy to acclaim that internet advertising is the most powerful means of brand or business communication across the world, not just India.

Advertising on net is also advantageous for the very fact that an online ad campaign is very audience specific. Online advertisers use keywords or phrases on their online ads that are most likely to be used by targeted customers to search for a particular product or service. For example, if one is searching for an affordable footwear brand one would obviously search using keywords or phrase such as affordable footwear brand, best and affordable footwear brand etc. Advertisers consciously analyses those keywords through which customers will reach out to them and use them effectively. Search Engine Marketing, a wing of Internet Advertising, is very much in demand these days. SEM activities enable a brand owner to attract various customers on the website of the product. Social networking ads are also becoming a popular trend of online advertising.

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