Web
Banner Advertising has had some stiff competition from the PPCs (Pay-Per-Click)
recently. However, they are still pretty much in the frame, if done
intelligently. Let us have a look at the latest techniques employed by leading Web Banner Advertising Agencies in order to increase the click rates of the Banners. The
techniques primarily focus on enticing the users with practical solutions or stress
on the prevalent threats that need to be tackled with the products and services
that the Banner advertises.
Gone
are the days of the Banners that claim something in the line of 99.9%
efficiency. Users have realized that most of the times, they are marketing
gimmicks. The modern day users look for practical solutions that are
achievable. Change the presentation of your Web Banner into a straightforward message
in order to succeed with the present lot of internet users. Too much flashiness
hampers the believablity of the ad and creates barriers between the Banner and
the user’s click. A Banner Ad that focuses on providing simple but effective
solutions does a much better job of enticing users that are more likely to
convert.
Recently,
the internet has been witness to a spate of Banners that work up fear for
situations that may arise in the absence of the product or service. Though such
Banners have been overused, they can still be used in a tapered down form. As
long as the copy of the Banner does not attempt to sensationalize and presents
the threat in the real scale, this technique works just fine. Users would actually
be thankful to the Banner for saving them from unwanted situations.
The
world of Internet Marketing sees newer techniques by the hour. The vastness of
the opportunities is one of the key features of the medium. However, even in
the face of new techniques, a few traditional forms like Web Banner Ads,
with a few tweaks here and a few tweaks there, still remain effective.
