As the period of Internet Advertising 2014 comes to an end, let us look at the trends which have emerged the most successful. With this write-up, we continue our practice of providing periodical forays into the medium of Internet Advertising. Our aim, in discussing the most successful methods, is to present a map of performance which brands and Internet Advertising Agencies can use to evaluate the most relevant techniques for the purposes of their promotion.
2014 saw the rise of the Viral Videos. Internet Advertising
took life from the static Web Banners to animations and then to full-fledged videos.
In fact, the online platform was soon used as a faster and cheaper method of propagating
these videos than the traditional medium of TV. The fact, that short videos could
be sent to each other free of cost with the use of the internet, was amply used
by the advertisers to ensure that the videos reached as far as possible. The
amount of visibility gained by such viral videos has attained unprecedented levels
in 2014.
PPCs formed the other area where much activity was seen this
year. This platform received a major boost with Google pushing its Google AdWords SME
Program where special focus was put on the convenience of the small and medium
businesses. PPC's are an effective way of increasing the efficiency of your Internet Advertising budget as you pay
only when the user makes a click.
