Internet Advertising,
when it started, was loud in approach and strove to drive its purpose on hype
and urgency. The high on promises and low on intention banners soon fell to the
deaf years of the internet users. The users became more and more interested and
involved in the content rather than the hype attempted by the ads. Elements
like internet fraud also played a part as they too focused on promises that
seem straight out of a fiction novel. The netizens soon realized that if it is
too good to be true, then it is most probably not true. Internet Advertising
took the remedial measurements and changed the attitude of the ads. Internet Ads are becoming simpler in their
presentation, looking to engage the user rather than capture him with hype.
The
most appropriate examples of this change are the PPC Ads. Mostly restricted to a couple of
lines, PPCs are quite straightforward in their announcement. The banners too toned
down quite a bit in their announcements and look to engage the reader with the
information in the content rather than create hype around the product or
service. SEO experts believe that this trend will continue in 2014 and will be fueled by the discussion forums. Thus, one of the things that internet users
can expect in 2014 is engaging and enriching content as Internet Advertising Agencies will compete in providing extensive
social media coverage to their clients. Maintaining a good Online Reputation will
become an important key deliverable of agencies providing Internet Advertising Services.
