The purpose of an Advertising campaign is to create and expand a strong brand impression upon the mind of the customers and make them remember the product/service which is being advertised. The stronger the brand communication, the longer the brand message lasts. A strong brand communication needs an effective channel or medium to transmit its message. Television, radio, print media, outdoor media, internet, mobile etc are some available options which are adopted by advertisers/brand owners to promote their products/services to the customers. Television, radio, print media, and outdoor media- all these come under the category of traditional or conventional tools of advertising. In modern advertising it is altogether a different story.
Modern Advertising adopts modern tools and techniques of brand promotion. Mobile
Mobile Advertising- This includes all those ads about brands/services which are promoted via cellular or mobile devices. Mobile sms advertising is one common practice of this type of brand promotion. Other practices of mobile advertising include WAP/voice portal/Bluetooth/gaming, contest hosting, subscription based alerts, downloads-ring tones/wallpapers, sponsorship of zones, brand zone/customer care zone etc.
Internet Advertising- This includes all those ads about brand/services which are promoted via web or internet. Some practices of internet advertising include banner ads, CPM (cost per million) ads, CPC (cost per click) ads, CPL (cost per lead) ads, text based ads, email marketing etc.
Suiting every requirement of Brand Promotion in contemporary advertising, internet and mobile both are two effective tools of brand promotion telling customers the brand tale in an exciting and interactive manner.
