The usage of mobile phones in India has phenomenally increased within last few years. Various new brands of mobile phone devices have been launched in the market. Mobiles at present have become synonymous to two-way communication devices off-beating landline phones. Almost everyone in a family owns a mobile phone which has improved communications on the go at present. For the general public, mobile phones are the most convenient medium to stay connected with friends, family members, all and sundry etc. For mobile marketers, it means more business and more revenue. However, there are a set of professionals who utilize mobile phones as one of the tools of brand promotion. Generally known as Mobile Advertisers in India , these experts have so far made mobile media one of the most effective and personalized mediums of brand advertising.
In the following paragraphs, let us find out how mobile revolution has brought a drastic as well as dramatic change in brand advertising modes in contemporary marketing trends.
From a mere talking machine to an advertising medium
Earlier mobile phones were considered as mere talking machines to communicate with friends, family, business associates or relatives etc. Later, mobile devices have been discovered as one of the exclusive mediums to launch an Advertising Campaign. At present, mobile phones offer multi-benefits- firstly to stay connected with everyone, secondly to advertise or share any brand information, thirdly to surf internet and to indulge in social networking activities on the go. The craze for mobile phones has not at all lessened over the years. On the contrary, there has been an increased demand for more and more mobile phone devices in the Indian market. The discovery of mobile media as a promotion tool also opens a window of opportunities for various brand owners and advertisers who want to stay connected with their customers on the go through personalized modes.
From general to personalized brand communication
The most striking feature of mobile advertising is personalized brand communication provided to customers. Making brand messages more reachable for customers, mobile advertising sets the trend for new age brand communication.
In the following paragraphs, let us find out how mobile revolution has brought a drastic as well as dramatic change in brand advertising modes in contemporary marketing trends.
From a mere talking machine to an advertising medium
Earlier mobile phones were considered as mere talking machines to communicate with friends, family, business associates or relatives etc. Later, mobile devices have been discovered as one of the exclusive mediums to launch an Advertising Campaign. At present, mobile phones offer multi-benefits- firstly to stay connected with everyone, secondly to advertise or share any brand information, thirdly to surf internet and to indulge in social networking activities on the go. The craze for mobile phones has not at all lessened over the years. On the contrary, there has been an increased demand for more and more mobile phone devices in the Indian market. The discovery of mobile media as a promotion tool also opens a window of opportunities for various brand owners and advertisers who want to stay connected with their customers on the go through personalized modes.
From general to personalized brand communication
The most striking feature of mobile advertising is personalized brand communication provided to customers. Making brand messages more reachable for customers, mobile advertising sets the trend for new age brand communication.
