How a Smart Tactic is Important for any Brand Advertising?

In the name of Brand Promotion, advertisers adopt a wide range of marketing tools amongst which advertising is one. The particular purpose of the brand promotion is framed as an advertising message and conveyed to customers who have spending capacity to buy the particular brand. Unlike other tools of marketing, advertising formidably connects brands and customers which is why advertising is considered as the most effective marketing tool to enhance sales for a particular product or brand.

There are various factors which are required to launch an ad campaign of a product. Besides, there are again some per-conditions of launching the ad campaign. One of the important per-conditions is to check whether the brand message which is going to be used for the campaign is monotonous or not. A monotonous brand message means a monotonous approach of offering something which the customers are already aware of. So, it is necessary to avoid monotonous brand message in any advertising campaign. The world isn’t small enough to hunt for various brand new advertising ideas. Explore all the available resources and means while trying to frame the ad message and present it in such a way that it renders a mouth-watering impact on customers no sooner than they go through the brand message.

A smart tactic no doubt garners the overall approach of Brand Advertising. If you are running out of any new advertising idea about your brand or if you just don’t have any new message to frame for the promotion campaign, a smart tactic is all it takes to launch an ad campaign for your brand. Convey the same brand message but make it look new and refreshing. You can play with the graphic or with words for the same. It’s like presenting the same curry on a different platter which is more clean and glossy and which ultimately triggers the appetite of anyone who happens to see it.

How Advertising is different from Publicity?

Any promotion activity which is associated with a brand, business, service or cause comes under advertising. Considered as one of the most effective tools of marketing, advertising has the potential to enhance sales for the product/service/business. Advertising is different from publicity. Though advertising and publicity, both are assigned to promote a particular brand/business/service, the objectives of an advertising campaign are more far-reaching as compared to a publicity activity.
The following points will clear some confusion about the differences between these two tools of marketing-

Advertising gets the result for what it pays. It is a more expensive method of brand promotion. In any advertising activity, the advertiser/brand owner spends heavily for what he has to advertise (whether a service, business, product or cause). There are various strategies which are required to launch an advertising campaign such as media planning, selection, live campaign via a particular media vehicle or vehicles (for those campaigns which are launched through multiple channels).

In publicity, media vehicle is not given much importance. Publicity is done through any affordable or ordinary medium without much planning like advertising. Publicity is used as a marketing tool to create media hype amongst the target group. Most publicity crusades do not last for a longer period of time while advertising lasts for longer period of time.

In any Advertising Campaign, the medium of communication (television/radio/print/internet/mobile) plays a significant role to put life into the overall promotion campaign. Advertising is a paid form of providing brand communication and advertisers heavily spend on that media vehicle which seems perfect to launch the promotion campaign. However, in publicity budget is not a big constraint since publicity is done through cheap and affordable means. To publicize something means to bring into notice the attention of a specific target group or groups about a specific brand, service or business.

To sum up, advertising is a more defined tool of marketing which requires step by step strategies to follow and work out (in order to drive sales for the product/service/business) while the objective of publicity is to randomly inform target audiences about a particular cause, brand or service.