Mobile Advertising in India has firmly established itself. Even
as it steadily eats away into the share of desktop advertising, Mobile
Advertising is also being integrated into the other platforms of advertising to
achieve 360 marketing solutions. This integration has resulted in the working together
of advertising platforms which are essentially competitors of each other. The coming
together of the various platforms and Mobile Advertising has been a blessing for
branding campaigns of various brands.
For example, the OOH displays in India are being integrated
to function with the mobiles of the audiences. Various codes, and scan boxes in
the hoardings, etc., enable the user to initiate interactions with the brand or
the ad display. The mobile is the most ideal way of establishing a connection with
the target audience as it is the closest device to a person. This unique
integration has opened opportunities of 360 degree branding solutions. This
trend, which started towards the end of 2014, has become a popular way for
brands to reach their consumers. Looking at the fact that the other avenues of
advertising are also looking forward for upgrade in the used technology, this trend
of Integrated Mobile Advertising is set to become a major feature in 2015.
Mobile Advertising Services in India are benefiting from the popularity of
integration, as even the brands loyal to the other sectors are using it now.
Considering that Mobile Advertising is taking the capacity, of interaction by
the other brands, to whole new levels, it is actually a win-win situation for
everyone.
