Advertising
is an art of communication which persuades a target audience about a particular
brand, service or business. The aim of advertising is to endorse the product or
service of a company. Advertising helps in creating a brand identity and
simultaneously serves as a successful means to communicate to the target group
about the value of the product or the service. Advertising
is the core of any business. Advertising not only creates a brand identity of a
product but also provides awareness among the target group about the brand,
service or business. For existing brands, advertising promotes brand recall to
existing customers while for new brands; advertising attracts a new pool of
target customers.
Advertising
can be carried out through different media so that the particular advertisement
gains a mass appeal from the target group. Advertising brings a brand to the
public through various channels to ensure that the brand or service stays in
the loop of any marketing activity in the target market.
Mobile Advertising
A subset of mobile marketing, mobile
advertising is a form of advertising a brand, product, service or
business via the cell phones or mobile devices. Mobiles ads provide immediacy
or responsiveness as mobile phones are the most personalized devices of an
individual. Mobile Advertising is a new territory found for media owners and advertisers
who are willing to gauge the market response immediately. Mobile SMS advertising provides brand recall value and creditability for the
advertiser. However, to leverage the strength of mobile advertising, timely and
reliable delivery of message is paramount. Advertising options via mobile
include SMS advertising, contest hosting ads, gaming ads, subscription based
alert ads etc. Among all these mobile advertising options, SMS ads are the most
popular.
Internet Advertising
Advertising
via internet is quite in vogue in the market. Internet Advertising has gained a similar
mass appeal like mobile advertising. Like mobile ads this type of advertising
renders effectiveness and immediacy. Mobile and internet both are the
personalized devices of an individual hence advertising through these mediums
render effectiveness and immediacy as compared to other tools of advertising.
Advertising options through internet include banner advertising, viral
marketing, PPC, pop-up advertising, affiliate marketing etc. Banner text
advertising and PPC are the two most common forms of internet advertising.
Mobile
and Internet open new avenues of brand advertising in a more engaging and
interacting manner. To sum up, Mobile and Internet ads provide accountability,
measurability and reach ability to the advertiser or media owner.
