India
is often referred to, as a young nation. This is primarily because 75% of the nation’s
population is under the age of 35 years. When we consider that most of these
audience groups of youngsters are computer enthusiasts, Internet Advertising comes
up as the best way to reach them. With India toppling the USA, in 2010, as the
nation with the maximum number of English speakers, companies from across the
world have turned their eyes towards the country. The search for a Media, that
can reach the masses in India, has resulted in the anointment of Online Advertising as the most appropriate way of targeting the youngsters.
Most
of the youngsters are regular internet users and can be easily found online,
especially at specific periods of the day. Targeting them with Internet
Advertising is the most effective way of reaching as many as possible for the lowest
of costs. Additionally, since the Internet Ads can be customized according to
the preferences of the internet user, the impact and the conversions are also
higher than the other media. Due to the manifold advances in software and
increase in the capacities of hardware, Internet Advertising has a larger span of
activities. The ways and methods in which Internet Ads can be delivered to the
user continue to increase innovatively. It can be ensured that the products and
services are not only advertised but the queries are also anticipated and answered.
This ability to distinguish, what the target audience is engaged in at the
moment, is vital while targeting youngsters. This is because most of the twenty-first
century youths are found playing multiple roles. Targeting youngsters in India
is essentially targeting an audience, for most of whom, their internet profiles
are the only constant attributes. Thus, the internet is the most well placed medium
to target youngsters in India.
Attracting
the youngsters in India is a long term investment, as their number is set to
grow in the coming years. According to a report by “State of the Urban Youth,
India 2012: Employment, Livelihoods, Skills”, by 2020, India will be the
youngest country in the world, with 64% of the total population in the working
age group. The Top Internet Advertising Agencies in India smell this opportunity and are geared up to handle
a larger target audience base in the coming years.
