Banner
Advertisements or Click through Advertisements are considered by many as the
original form of Web Advertising. Even now, Banner Advertising is one of the
most popular forms of Online Advertising. Thus, it is very
important to make sure that your business is making the most of Banner
Advertising. However, due to a few disadvantages of this medium, the returns
get severely affected. Such scenarios can be avoided by taking care of a few
simple but often overlooked facts.
Clutter Effect
Through
the years, Banner Advertising has incorporated the new
opportunities made available by advancements in technology. The ads can now
also be positioned at any section of the webpage apart from the top row that
they had traditionally occupied. It is very common to find Banner Ads at the
sides or the bottom of the page nowadays. This opportunity, when overused,
creates a clutter of ads which leaves the user annoyed. There are websites, who
in the enthusiasm of utilizing Banner Ads fill the pages with so many ads that
it becomes inconvenient for the user to read the content. Banner Advertisements
should thus be used intelligently in a manner that does not impede the primary
reason of the user being at the page.
Relevancy
A
relevant Ad has more chances of getting clicked than a randomly placed ad. A
Web Banner on car insurance is more likely to get clicked on the website of a
car seller than on the website of a marriage bureau. If your company deals in
multiple products or services, it is important to ensure that banner leads to
the relevant page of the company’s website. Do not focus just on the home page.
Trust
One
of the many issues ailing Banner Advertisements is the case of the thousands of
the banners leading to porn sites. There is a growing distrust among average
users for the same. It would be good idea to attain the trust of the user
through the content displayed in the ad.
Web
Banner Advertising, when used intelligently, is still one of the most
profitable forms of Internet Advertising. Using it wisely can
result in profitable returns at the lowest of costs. Thus, the Banner
Advertising Services of the Web Advertising Agency you are planning to
hire should be scrutinized carefully.
