One
of biggest ways that Search Engine Results have changed is the Customized
Search Results. This specially comes into play when the user is logged-in to a
particular profile. For example, if a user is logged into his Gmail account,
then the search results will depend a lot on the previous searches made with
that login. The same applies with Yahoo and other major accounts. The variation
is so intense that SEO Personnel need to consider this in their optimization
strategies in order to ensure that visibility is not lost.
Most
of the online users prefer to remain logged in while spending their time
online. This is especially true of the interactive users, as a logged-in
account is necessary to interact on most of the platforms. Since such active
users form the prized audiences for SEO,
what they see in their search results cannot be overlooked. One of the most
fruitful techniques that SEO professionals employ to tackle Customized Search Results is by maintaining
an active Google+ profile. This is because, it has been found that searches,
made while logged-in to Google, throw result pages that are dominated by posts
from Google+. In fact, the first page includes posts from users that you follow
on Google+, if they contain content that matches the query. Thus, more the
followers your brand’s Google+ profile page has, better is its chance of
appearing in Personalized Search Results.
Since
Google rules the roost among the search engines, ensuring an active Google+
page takes care of a large share of online target audiences. However, any SEO worth his
salt knows the perils of putting all the eggs in the same basket. Similar steps
should be taken to feature in the other prominent Search Engines as well.
