Wednesday, May 11, 2011

Contemporary Brand Owners’ Craze for Mobile and Internet Media

Mobile and Internet Advertising are poised to become the future mediums of brand promotion. Of late, various brand owners have opted and implemented their brand promotion campaigns through these two mediums of advertising. Considering the effectiveness of these two ad channels, a wide range of brand owners continuously expand their advertising expertise through mobile & internet media. Through this blog, let us have a brief look at the latest trends of brand promotion (from the context of internet and mobile advertising media).

When internet marketing rules the roost, can online/mobile advertising be far behind? Internet marketing practices are booming day by day. SEO/SMO and various other marketing practices through internet set the tone of current scenario of brand advertising. Online Advertising as a subset of internet marketing has all of a sudden become an in-demand mode of brand promotion amongst various brand owners. Besides, mobile advertising is equally becoming more and more popular. Thanks to the techno guys, who have come up with embedded web surfing facilities right through the mobile phone devices. It has become easier for brand owners to target customers through the most personalized channels of communication such as mobile phones & internet media. The brand message reaches right in the pockets of customers.

Secondly, internet and mobile media both have become two most affordable channels of launching any ad campaign. With facilities such as BULK Email and BULK SMS Services, a brand owner can target lakhs of customers through a single internet or mobile ad campaign. This cost effective attribute of internet & mobile advertising mediums of advertising make it a preferred choice for contemporary brand owners. If you are a brand owner, it’s time for you to join the league of ‘internet & mobile advertisers’ and position your brand through the most reachable, effective and personalized channels of communication. Happy Advertising!!

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