Amongst the various means of advertising, mobile & internet media are considered two most effective channels to communicate with target customers or prospective buyers. In today’s blog, let us find out how these advertising mediums have been accredited as the most effective channels of brand communication.
Today number of mobile phones or internet devices is outnumbering the number of television sets in the market. The escalating growth in mobile industry has provided brand owners striking opportunities of advertising through this portable device. A mobile advertising campaign is easy to launch and is also a cost effective means of advertising as compared to other means of promotion. Providing the brand message through a personal device, a mobile ad provides the targeted impact on customers’ mind. A mobile ad campaign is also a cost effective means of brand communication as it targets maximum audiences through a single campaign. Some forms of Mobile Advertising include Wap banner, gaming ads, contest hosting ads etc. Talking to customers through a personal device, every mobile ad provides rich impact about the brand amongst target audiences.
Internet Advertising or brand promotion through internet media is yet another effective means of communicating the brand message to a bulk target audience. Internet ads such as banner ads, E-mailers, Bulk SMS Campaign, virals etc. are widely implemented by brand owners to deliver the brand message to customers. With the launch of various social networking sites, internet media has further gained its popularity amongst customers. Advertising through social networking sites is one of the ongoing trends of advertising through internet media. Numerous numbers of brand owners have made their presence on the various social networking sites to promote their products amongst target customers. With the rising number of brands in the market, the importance of advertising through social networking sites (as one of the avenues of Internet Advertising) is yet to grow.
Today number of mobile phones or internet devices is outnumbering the number of television sets in the market. The escalating growth in mobile industry has provided brand owners striking opportunities of advertising through this portable device. A mobile advertising campaign is easy to launch and is also a cost effective means of advertising as compared to other means of promotion. Providing the brand message through a personal device, a mobile ad provides the targeted impact on customers’ mind. A mobile ad campaign is also a cost effective means of brand communication as it targets maximum audiences through a single campaign. Some forms of Mobile Advertising include Wap banner, gaming ads, contest hosting ads etc. Talking to customers through a personal device, every mobile ad provides rich impact about the brand amongst target audiences.
Internet Advertising or brand promotion through internet media is yet another effective means of communicating the brand message to a bulk target audience. Internet ads such as banner ads, E-mailers, Bulk SMS Campaign, virals etc. are widely implemented by brand owners to deliver the brand message to customers. With the launch of various social networking sites, internet media has further gained its popularity amongst customers. Advertising through social networking sites is one of the ongoing trends of advertising through internet media. Numerous numbers of brand owners have made their presence on the various social networking sites to promote their products amongst target customers. With the rising number of brands in the market, the importance of advertising through social networking sites (as one of the avenues of Internet Advertising) is yet to grow.
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