The Evolution of Mobile Advertising in India

Mobile Advertising has found one of its strongest footholds among the audiences in India. Mobile companies and networks have penetrated even the deep pockets of the rural areas in India. Brands soon realized the opportunities which the medium could present in terms of audience coverage and hence the era of Mobile Advertising in India started. Upgrades in telecom technology resulted in the addition of a variety of other tasks which can be performed with phones, thereby further increasing the scope of Mobile Advertising.

Mobile Advertising Agencies and their clients jumped at the opportunities, resulting in the situation that the platform has continuously changed and frequently too, in the past years. Mobile Advertising began in the form of promotional text messages and calls to the users. But without the relevant technologies, there were often no ways of filtering out the recipients to ensure that only the most relevant audiences were targeted. The ability, to target the appropriate target group, was one of the best things which happened with the improvement of technology. And it is only better for the medium that the accuracy of targeting is getting better and better. With this ability, another important feather, which was added to the capacities of Mobile Advertising, is the personalization of the campaigns.

The beginning of mobile internet was another trendsetting step which resulted in massive changes in the functioning of the Mobile Advertising platform. With mobile users being hooked on to online videos and games, in-stream and embedded banner ads have become the order of the day. In the current scheme of things, a lot of methods like contest hosting, subscription-based-alerts, Bluetooth ads, etc. are being used to target audiences straight on their mobiles. If your brand is unknown to the benefits of the platform, contact a Mobile Advertising Agency to see what it has been missing.

Synchronized Devices Make Mobile Advertising the Top Promotional Media

There are many reasons why your brand’s presence in Mobile Advertising is a must. One of the strongest reasons, which make the mobile platform the best place for putting up your brand message, is the phenomenon of device synchronization. Modern technology can smartly analyze all the devices which a user is using. Since the mobile is the closest device to a user, it allows for maximum impact.

What is Device Synchronization?

The desktop, laptop, tablet, PC, and mobile are the most popular devices used by a modern user. Before synchronization, different types of online ads would have to target the same user over all the devices used by him. However, the modern operating systems of mobiles have the capability of synchronizing the various applications and storage's of the all the devices. This is most commonly done by using a common email id to log into all the devices. At the functional level, this means the user can access any file in any of the devices from any of the other synchronized devices. This significantly increases the usage time of the mobiles. Since the user can practically access all his files from his mobile itself, the rest of the devices are used only for very specific tasks. Thus, the mobile automatically becomes the best platform to target him.

Mobile Advertising also allows targeting through game embedding, voice marketing and much more. The mobile is the most definite medium where you can target your consumer. Associate with a Mobile Advertising Agency to use the most accurate form of modern advertising.   

What is Behind The Fast Rise of Mobile Advertising?

Mobile Advertising has seen the fastest rise to prominence among all Advertising Media. According to an article in the Business Insider, the Mobile Ad market is set to grow at a five year CAGR (compound annual growth rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media. Among the many unique strengths of the medium, the top drivers of this high growth are mobility and interaction.

Mobility

The 21^st century consumer is an audience on the move. Mobile Advertising is the only medium which facilitates targeting users on the go. Human beings’ association with mobility has been such that the speed of movement can only keep increasing. Mobile Advertising, being the most appropriate media for targeting on the move, can safely be termed as the advertising platform of the future.

Interaction

Mobile Advertising boasts of one thing which cannot be claimed by any other media – real time interaction with the user. This magnificently reduces the duration between the advertising campaign and the sales pitch. The scope for real time interaction creates an ideal environment where a fruitful relationship with the user can be started and maintained. Since Mobile Advertisement is executed on the mobile itself, an interaction is always just a touch away.

Brand visibility on the mobile platform is already a must if optimum growth is desired. It will soon become indispensable even as the mobility factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency to put your brand on the platform which is the future of advertising.

Integrated Mobile Advertising Set to Become a Major Feature in 2015

Mobile Advertising in India has firmly established itself. Even as it steadily eats away into the share of desktop advertising, Mobile Advertising is also being integrated into the other platforms of advertising to achieve 360 marketing solutions. This integration has resulted in the working together of advertising platforms which are essentially competitors of each other. The coming together of the various platforms and Mobile Advertising has been a blessing for branding campaigns of various brands.

For example, the OOH displays in India are being integrated to function with the mobiles of the audiences. Various codes, and scan boxes in the hoardings, etc., enable the user to initiate interactions with the brand or the ad display. The mobile is the most ideal way of establishing a connection with the target audience as it is the closest device to a person. This unique integration has opened opportunities of 360 degree branding solutions. This trend, which started towards the end of 2014, has become a popular way for brands to reach their consumers. Looking at the fact that the other avenues of advertising are also looking forward for upgrade in the used technology, this trend of Integrated Mobile Advertising is set to become a major feature in 2015.

Mobile Advertising Services in India are benefiting from the popularity of integration, as even the brands loyal to the other sectors are using it now. Considering that Mobile Advertising is taking the capacity, of interaction by the other brands, to whole new levels, it is actually a win-win situation for everyone.

Mobile Advertising is Here to Stay!

Are you waiting for the Mobile Advertising trend to be over? - Because it will not! With the popularity that mobile phones have gained among users of all socioeconomic classes, the mobile revolution is here to stay. The size of the devices may go through changes and their efficiency will definitely increase, but no one is going back to the bulky old desktops and landlines any more.

Thus, it would be a great idea to invest in Mobile Advertising and jump on the bandwagon. Advertising on the mobile platform is also a delight for the brands as the control on all the aspects of a Mobile Advertising Campaign is much higher. Target your users at the hours of the day which are the most convenient to them. This plays a vital role in increasing the reading / viewing rate of the ads. Since the users always stay within an arms distance from their mobile, it is possible to target them according to their lifestyle. For example, target groups, which show a higher reading rate in the morning, can be targeted then and so on in the case of the other time slots of the day. Also, the results of the campaign can be analyzed in real time, leading to immediate rectifications and modifications if necessary.

Associate with a reputed Mobile Advertising Agency to hop into the bandwagon of Mobile Promotional Campaigns without further delay. Your target groups are moving with faster speed than ever. Thankfully, the mobiles allow your brands trumpets to reach their ears with equal efficiency.