Monday, February 9, 2015

What is Behind The Fast Rise of Mobile Advertising?



Mobile Advertising has seen the fastest rise to prominence among all Advertising Media. According to an article in the Business Insider, the Mobile Ad market is set to grow at a five year CAGR (compound annual growth rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media. Among the many unique strengths of the medium, the top drivers of this high growth are mobility and interaction.

Mobility

The 21st century consumer is an audience on the move. Mobile Advertising is the only medium which facilitates targeting users on the go. Human beings’ association with mobility has been such that the speed of movement can only keep increasing. Mobile Advertising, being the most appropriate media for targeting on the move, can safely be termed as the advertising platform of the future.

Interaction

Mobile Advertising boasts of one thing which cannot be claimed by any other media – real time interaction with the user. This magnificently reduces the duration between the advertising campaign and the sales pitch. The scope for real time interaction creates an ideal environment where a fruitful relationship with the user can be started and maintained. Since Mobile Advertisement is executed on the mobile itself, an interaction is always just a touch away.

Brand visibility on the mobile platform is already a must if optimum growth is desired. It will soon become indispensable even as the mobility factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency to put your brand on the platform which is the future of advertising.

1 comment:

Advertising agency in Indore said...

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