Showing posts with label mobile advertising in india. Show all posts
Showing posts with label mobile advertising in india. Show all posts

Wednesday, April 29, 2015

The Evolution of Mobile Advertising in India



Mobile Advertising has found one of its strongest footholds among the audiences in India. Mobile companies and networks have penetrated even the deep pockets of the rural areas in India. Brands soon realized the opportunities which the medium could present in terms of audience coverage and hence the era of Mobile Advertising in India started. Upgrades in telecom technology resulted in the addition of a variety of other tasks which can be performed with phones, thereby further increasing the scope of Mobile Advertising.

Mobile Advertising India by TdiMad
Mobile Advertising Agencies and their clients jumped at the opportunities, resulting in the situation that the platform has continuously changed and frequently too, in the past years. Mobile Advertising began in the form of promotional text messages and calls to the users. But without the relevant technologies, there were often no ways of filtering out the recipients to ensure that only the most relevant audiences were targeted. The ability, to target the appropriate target group, was one of the best things which happened with the improvement of technology. And it is only better for the medium that the accuracy of targeting is getting better and better. With this ability, another important feather, which was added to the capacities of Mobile Advertising, is the personalization of the campaigns.

The beginning of mobile internet was another trendsetting step which resulted in massive changes in the functioning of the Mobile Advertising platform. With mobile users being hooked on to online videos and games, in-stream and embedded banner ads have become the order of the day. In the current scheme of things, a lot of methods like contest hosting, subscription-based-alerts, Bluetooth ads, etc. are being used to target audiences straight on their mobiles. If your brand is unknown to the benefits of the platform, contact a Mobile Advertising Agency to see what it has been missing.

Monday, January 19, 2015

Integrated Mobile Advertising Set to Become a Major Feature in 2015



Mobile Advertising in India has firmly established itself. Even as it steadily eats away into the share of desktop advertising, Mobile Advertising is also being integrated into the other platforms of advertising to achieve 360 marketing solutions. This integration has resulted in the working together of advertising platforms which are essentially competitors of each other. The coming together of the various platforms and Mobile Advertising has been a blessing for branding campaigns of various brands.

For example, the OOH displays in India are being integrated to function with the mobiles of the audiences. Various codes, and scan boxes in the hoardings, etc., enable the user to initiate interactions with the brand or the ad display. The mobile is the most ideal way of establishing a connection with the target audience as it is the closest device to a person. This unique integration has opened opportunities of 360 degree branding solutions. This trend, which started towards the end of 2014, has become a popular way for brands to reach their consumers. Looking at the fact that the other avenues of advertising are also looking forward for upgrade in the used technology, this trend of Integrated Mobile Advertising is set to become a major feature in 2015.

Mobile Advertising Services in India are benefiting from the popularity of integration, as even the brands loyal to the other sectors are using it now. Considering that Mobile Advertising is taking the capacity, of interaction by the other brands, to whole new levels, it is actually a win-win situation for everyone.

Thursday, September 4, 2014

Advertising, Along with Everything Else Going Mobile in India



The world of Advertising, along with everything else, is going mobile. India has been one of those countries that are incorporating this change with enthusiasm. With technological devices getting smaller and smaller, they are taking the forms of mobile phones, glasses, wrist watches, etc. In short they are getting wearable and can be carried by the user. Since the amounts of time spent at the desktops have considerably reduced due to this, Mobile Advertising is gaining ground as the primary platform of targeting the users.

Though it is true that the desktops are still the leading devices where the users are targeted, mobiles are convincingly gaining grounds. This is especially true for Mobile Advertising in India. The Indian youth is a multitasking user. Since he moves distances that were never even imagined by the previous generation, it is important to target him on the move, a step which can be achieved only with Mobile Advertising. Mobile devices, with their advanced technologies, have also stepped up to the challenge of meeting the requirements of the modern youth in India. They can now effectively fulfill all the requirements of the users. In such a scenario, the distance between the users and the desktops are continuously increasing. Experts have fathomed that the desktop may soon end up as a thing of the past.

As a brand looking at the future opportunities, the Mobile Advertising Platform is a vital part of your advertising and promotional plans. Since mastering this platform is not an easy task, it would bode very well for your brand to get into the game as soon as possible. You can also associate with a Mobile Advertising Agency in India which can guide you brand to prominence in the mobile platform.  

Advertising, Along with Everything Else Going Mobile in India



The world of Advertising, along with everything else, is going mobile. India has been one of those countries that are incorporating this change with enthusiasm. With technological devices getting smaller and smaller, they are taking the forms of mobile phones, glasses, wrist watches, etc. In short they are getting wearable and can be carried by the user. Since the amounts of time spent at the desktops have considerably reduced due to this, Mobile Advertising is gaining ground as the primary platform of targeting the users.

Though it is true that the desktops are still the leading devices where the users are targeted, mobiles are convincingly gaining grounds. This is especially true for Mobile Advertising in India. The Indian youth is a multitasking user. Since he moves distances that were never even imagined by the previous generation, it is important to target him on the move, a step which can be achieved only with Mobile Advertising. Mobile devices, with their advanced technologies, have also stepped up to the challenge of meeting the requirements of the modern youth in India. They can now effectively fulfill all the requirements of the users. In such a scenario, the distance between the users and the desktops are continuously increasing. Experts have fathomed that the desktop may soon end up as a thing of the past.

As a brand looking at the future opportunities, the Mobile Advertising Platform is a vital part of your advertising and promotional plans. Since mastering this platform is not an easy task, it would bode very well for your brand to get into the game as soon as possible. You can also associate with a Mobile Advertising Agency in India which can guide you brand to prominence in the mobile platform.

Monday, July 7, 2014

Mobile Advertising Drives Searches for Local Businesses


An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium.