Monday, July 7, 2014
Mobile Advertising Drives Searches for Local Businesses
An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.
Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.