Monday, September 1, 2014
Mobile Advertising is Simplifying Hyperlocal Marketing
The leading Mobile Advertising Agencies in Delhi are best suited for the purpose of targeting users locally. Apart from the above technique of location determining applications, the agencies in Delhi also use customized campaigns and contests to determine the users that can be re-targeted. Using the GPS coordinates along with this, takes Hyper local Marketing to a whole new level. Even businesses which target at a global level have been known to benefit from localized targeting.
Now how does this work? The usual procedure involves relying on mobile applications which ask for the user’s permission to determine his location. Using these applications essentially means allowing them to perennially know your location. This information is used by the ad servers for Hyper local Marketing. GPS coordinates can be set to include the area of the planned site. Ads then can be set to anyone entering the area. Time periods can also be assigned for the Mobile Advertising Campaign. Such techniques have been found to be very effective in the Indian Advertising Industry.