Thursday, October 9, 2014

2 Things to Remember While Using Videos in Online Advertising



Online Advertising, through videos, has gained immense popularity in recent times. Videos are more user-friendly and can be followed easily. They also have a higher level of interaction with the user. Thus, we find that there has been an increase in the number of brands that go for promotional campaigns with online videos. However, Online Advertising Agencies have to take care of few points while implementing Online Video Advertising.
Video Advertising India
The Length

There is one single rule for Online Video Ads – keep them as short as possible. Internet users are usually spoilt for choice. This results in them being quite an impatient lot. Longer Online Ads are more likely to be skipped. A skipped ad is a lost opportunity as the next time the user sees it, he will skip it at an even earlier stage than the previous viewing. Online Advertising Agencies regard 30 seconds as the ideal length for Online Video Advertisements.

Thumbnail

The thumbnail of the video is what the users see before the video is clicked on. It is its first interaction with the user. It is on the basis of the thumbnail that the user makes a decision of viewing or ignoring the video. There are 2 things which should be incorporated in the thumbnail for increasing the viewing rates. It should be attractive and be relevant to the context. 
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.
Taking care, of the above 2 steps, is important while creating Online Video Ads. Call TDI-MAD, a Top Online Advertising Agency India, to know more on how a well-executed video ad campaign can work wonders for your business.

No comments: