2 Things to Remember While Using Videos in Online Advertising

Online Advertising, through videos, has gained immense popularity in recent times. Videos are more user-friendly and can be followed easily. They also have a higher level of interaction with the user. Thus, we find that there has been an increase in the number of brands that go for promotional campaigns with online videos. However, Online Advertising Agencies have to take care of few points while implementing Online Video Advertising.

The Length

There is one single rule for Online Video Ads – keep them as short as possible. Internet users are usually spoilt for choice. This results in them being quite an impatient lot. Longer Online Ads are more likely to be skipped. A skipped ad is a lost opportunity as the next time the user sees it, he will skip it at an even earlier stage than the previous viewing. Online Advertising Agencies regard 30 seconds as the ideal length for Online Video Advertisements.

Thumbnail

The thumbnail of the video is what the users see before the video is clicked on. It is its first interaction with the user. It is on the basis of the thumbnail that the user makes a decision of viewing or ignoring the video. There are 2 things which should be incorporated in the thumbnail for increasing the viewing rates. It should be attractive and be relevant to the context. 
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.

Taking care, of the above 2 steps, is important while creating Online Video Ads. Call TDI-MAD, a Top Online Advertising Agency India, to know more on how a well-executed video ad campaign can work wonders for your business.

SEO of your Videos Now Determining a Large Part of Your Visibility

SEO (Search Engine Optimization) has to constantly take the changing nature of the online industry into account for formulating its plans. With the implementation of video campaigns having become an easy procedure across all devices, they have become a very popular way of gaining visibility and promotion. Since SEO and SMO became an active part of such video implementations, viral videos have become some of the most effective ways of gaining visibility.

According to Rajan Anandan, the MD and VP of Google India, there has been a 50%+ increase in the number of online videos viewed by the online users. Another encouraging figure comes from a comScore Inc. report which states that Indian users spend an aggregate of 50 million hours per month on YouTube. Using the services of a good Best SEO Company in India ensures that the high visibility is concentrated within the relevant users. This means that the SEO Services ultimately optimize a video campaign to garner higher returns of investment. The encouraging growth in the popularity of online videos depends a lot on the SEO Services attached to it. Additional increase in the viewership of course is always welcome. But viewership of the potential consumers is what improves the sales in a short time.

TDI-MAD provides the Best SEO Services in India for viral videos, ensuring that the spread of your video happens among the relevant circles. A firm grasp on the online behavior of the Indian users and the ability to predict reactions to the video are what separate MAD from its competitors.