Going Viral with Digital Advertising Promotion is the New Way to Reach Audiences

Digital Advertising Promotion has presented the industry with a new and successful trick. You must have seen and heard about certain videos and audios going viral in the internet. These often become sensations of the internet creating hype and attaining exceptionally high visibility. This concept of creating a Viral Video / Audio and launching it through SMO (Social Media Optimization) is the latest fad in the world of Digital Advertising.

Although the visibility stays for a lesser period when compared to some other forms of Digital Advertising, the reach and impact of Viral Marketing is so high that it more than achieves the goals of any promotional campaign. A spokesperson for TDI MAD (Mobile and Internet Division), a top Digital Advertising Promotion Company Delhi, says, “What can be better for a brand than having the audience itself increase the reach of the campaign through the process of sharing?” Viral Digital Advertising has made 2 prominent changes to the nature of Digital Advertising.

Firstly, it toned down the scale of sales pitch and replaced the “in-the-face, call-to-action attitude” to subtle embedding of the brand name in the video or audio. The primary reason for the audiences’ interest in watching and sharing the video or audio would lie somewhere else in the narration, presentation, etc. In most cases, the brand name would only be a subtle inclusion. Secondly, it changed the nature in which the Digital Advertising Promotion Companies had been using SMO. Social Media Optimization, which used to be just another way of posting the links of the campaigns, now was a major vehicle for the propagation of the marketing campaign. 

SEO of your Videos Now Determining a Large Part of Your Visibility

SEO (Search Engine Optimization) has to constantly take the changing nature of the online industry into account for formulating its plans. With the implementation of video campaigns having become an easy procedure across all devices, they have become a very popular way of gaining visibility and promotion. Since SEO and SMO became an active part of such video implementations, viral videos have become some of the most effective ways of gaining visibility.

According to Rajan Anandan, the MD and VP of Google India, there has been a 50%+ increase in the number of online videos viewed by the online users. Another encouraging figure comes from a comScore Inc. report which states that Indian users spend an aggregate of 50 million hours per month on YouTube. Using the services of a good Best SEO Company in India ensures that the high visibility is concentrated within the relevant users. This means that the SEO Services ultimately optimize a video campaign to garner higher returns of investment. The encouraging growth in the popularity of online videos depends a lot on the SEO Services attached to it. Additional increase in the viewership of course is always welcome. But viewership of the potential consumers is what improves the sales in a short time.

TDI-MAD provides the Best SEO Services in India for viral videos, ensuring that the spread of your video happens among the relevant circles. A firm grasp on the online behavior of the Indian users and the ability to predict reactions to the video are what separate MAD from its competitors.

Google+ Page Optimization is a High Priority of SEO / SMO Task Now.

Google’s recent tweaks to the Google+ pages have made them an important platform from the point of view of SEO (Search Engine Optimization) and SMO (Social Media Optimization). Google is engaged in noteworthy efforts to increase user activity in their Google+ pages. Two of the major roll outs which were announced this year were the integration of the Google Map business listings and Google+ pages and the release of Google Insights. Both these factors will increase the importance of the platform for the SEO Professionals.

Google Map’s business listings usually enjoy high visibility in the SERPs. Integration, with the Google+ profile, means additional visibility among the circles. Another area which helps is the facility of writing reviews on the business page. Thus, optimizing, a business’ Google+ page, means providing the user with the consumer reviews also. A study, of the online behavior of the users, suggests that after seeing the online avatar of the business, users often search for reviews. This often leads them to a different page and inversely affects the chances of conversion. Google+, on the other hand, allows these reviews to be written and posted on the business page itself.

The second roll out, although done very recently, holds a lot of promises from the point of view of analysis and targeting. Google Insights will allow the owner of a page to have access to a detailed report on the number of visitors to the page, number of followers, etc. The segmentation is done on the basis of visibility, engagement, and audience. The visibility section shows the total number of visits garnered by the page, the engagement shows the number of received +1s, shares, comments, etc., and the audience provides the demographic features of the visitors.

An optimized Google+ page of your business provides one of the best ways of featuring prominently in the results of relevant searches. Google’s rapid introduction, of tools like the above, has further increased the importance of Google+ Business Pages from the SEO perspective.        

Use SMO as a Reliable Source of Attracting Traffic & Increasing Sales

SMO (Social Media Optimization) has become an important source of increasing one’s website traffic. With the increasing popularity of Social Media Platforms and the high amount of time that people spend there, ignoring such platforms is a big blunder. Since engaging users in the website is as important as its rank in the SERP, Social Media Platforms have a vital role to play.

The ways of pulling traffic to a site has undergone huge changes in the recent months. In addition to the sole objective of obtaining a first page rank, it is now an equal priority to be visible in the Social Media Platforms. One of the most important reasons for this change is the new way in which the users search for products and services. In the earlier times, users put up a simple search query in search engines and clicked whatever was visible in the first page. Thus, the only vital point was to be present in the first page results for the relevant keywords. However, the new age internet users are more interactive in their pursuit of the best available product or service provider. They readily engage in discussions with previous and existing consumers in relevant platforms to find out what would suit them best. The act of asking friends and family for the best available solution has shifted to the social platforms and they are nothing short of reference points, while deciding what to buy. For example, suppose a user wants a mobile phone and makes a search for it. The amount of results, that he sees, may be enough to confuse him. Now, suppose on landing on the social site page of one of the brands, he finds great reviews by many users or from a friend. This will amply narrow down his choice.

Top SMO Service Providers ensure that their clients have a good presence on the Social Media websites. The pages are then highlighted to users who have displayed interest in similar or associated products or services. Shares in the relevant social media platforms are what drive SMO. Once a user starts following the brand’s social pages, new product and service launches can be delivered straight to his inbox. An informed user is a potential buyer, and SMO is his classroom.

Let’s Socialise

Online Media has undoubtedly become the mainstream of advertising industry. The impact of internet can’t be neglected as it has been always a blessing since the time it was invented. The payback of social media websites is quite clear and rewarding. Due to the straight forward grounds of huge heaps of visitors every second, websites gradually became an appealing podium for promotion and publicity. The advantages of online medium gave way to the term of SMO i.e. Social Media Optimization. SMO is a process of utilizing social media sites to announce and advertise brands, companies, products, events and people and their particular views. The list of benefits of advertising through SMO Services is quite long.

There are indeed plentiful compensations provided by best SMO Services as far as structuring a brand appeal is measured. An effective Social Media Optimization takes us through varied sources with the help of good quality search rankings. Attendance of a product on different and maximum online communities such as Twitter, Facebook, Linked In, and You Tube etc. is becoming an obligatory factor for sales promotion for all business groups. Advertisers are not forgetting to make the most of the Social Media Consulting Services for the sake of promoting themselves online. Proper execution of SMO services needs Social Media Consulting in order to achieve a correct strategy of developing and putting things online in an effective way. There are many reliable options available if one is looking after Social Media Consulting Services. 

Consulting Social Media is also becoming as vital as online advertising. Best SMO Services ensure designed campaigns through various creative tools in the form of videos, presentations, contests, banner ads etc glittering on different sites to gain exposure online. Social Media Consulting Services are approached by several companies to take care of the presence of content as well as visuals on a range of sites. The remarkable participation of masses in social sites has served as a great reason for investment by the advertisers. We have now reached to a conclusive stage that we can say more a company is active online via Social Media Optimization, the more value it adds to its brand worth.