Showing posts with label Social Media Optimization. Show all posts
Showing posts with label Social Media Optimization. Show all posts

Tuesday, February 16, 2016

Going Viral with Digital Advertising Promotion is the New Way to Reach Audiences

Digital Advertising Promotion has presented the industry with a new and successful trick. You must have seen and heard about certain videos and audios going viral in the internet. These often become sensations of the internet creating hype and attaining exceptionally high visibility. This concept of creating a Viral Video / Audio and launching it through SMO (Social Media Optimization) is the latest fad in the world of Digital Advertising.

Although the visibility stays for a lesser period when compared to some other forms of Digital Advertising, the reach and impact of Viral Marketing is so high that it more than achieves the goals of any promotional campaign. A spokesperson for TDI MAD (Mobile and Internet Division), a top Digital Advertising Promotion Company Delhi, says, “What can be better for a brand than having the audience itself increase the reach of the campaign through the process of sharing?” Viral Digital Advertising has made 2 prominent changes to the nature of Digital Advertising.

Firstly, it toned down the scale of sales pitch and replaced the “in-the-face, call-to-action attitude” to subtle embedding of the brand name in the video or audio. The primary reason for the audiences’ interest in watching and sharing the video or audio would lie somewhere else in the narration, presentation, etc. In most cases, the brand name would only be a subtle inclusion. Secondly, it changed the nature in which the Digital Advertising Promotion Companies had been using SMO. Social Media Optimization, which used to be just another way of posting the links of the campaigns, now was a major vehicle for the propagation of the marketing campaign. 

Tuesday, July 15, 2014

Google+ Page Optimization is a High Priority of SEO / SMO Task Now.

google plus tag
Google’s recent tweaks to the Google+ pages have made them an important platform from the point of view of SEO (Search Engine Optimization) and SMO (Social Media Optimization). Google is engaged in noteworthy efforts to increase user activity in their Google+ pages. Two of the major roll outs which were announced this year were the integration of the Google Map business listings and Google+ pages and the release of Google Insights. Both these factors will increase the importance of the platform for the SEO Professionals.

Google Map’s business listings usually enjoy high visibility in the SERPs. Integration, with the Google+ profile, means additional visibility among the circles. Another area which helps is the facility of writing reviews on the business page. Thus, optimizing, a business’ Google+ page, means providing the user with the consumer reviews also. A study, of the online behavior of the users, suggests that after seeing the online avatar of the business, users often search for reviews. This often leads them to a different page and inversely affects the chances of conversion. Google+, on the other hand, allows these reviews to be written and posted on the business page itself.

The second roll out, although done very recently, holds a lot of promises from the point of view of analysis and targeting. Google Insights will allow the owner of a page to have access to a detailed report on the number of visitors to the page, number of followers, etc. The segmentation is done on the basis of visibility, engagement, and audience. The visibility section shows the total number of visits garnered by the page, the engagement shows the number of received +1s, shares, comments, etc., and the audience provides the demographic features of the visitors.

An optimized Google+ page of your business provides one of the best ways of featuring prominently in the results of relevant searches. Google’s rapid introduction, of tools like the above, has further increased the importance of Google+ Business Pages from the SEO perspective.        

Wednesday, July 10, 2013

Let’s Socialise

Online Media has undoubtedly become the mainstream of advertising industry. The impact of internet can’t be neglected as it has been always a blessing since the time it was invented. The payback of social media websites is quite clear and rewarding. Due to the straight forward grounds of huge heaps of visitors every second, websites gradually became an appealing podium for promotion and publicity. The advantages of online medium gave way to the term of SMO i.e. Social Media Optimization. SMO is a process of utilizing social media sites to announce and advertise brands, companies, products, events and people and their particular views. The list of benefits of advertising through SMO Services is quite long.
There are indeed plentiful compensations provided by best SMO Services as far as structuring a brand appeal is measured. An effective Social Media Optimization takes us through varied sources with the help of good quality search rankings. Attendance of a product on different and maximum online communities such as Twitter, Facebook, Linked In, and You Tube etc. is becoming an obligatory factor for sales promotion for all business groups. Advertisers are not forgetting to make the most of the Social Media Consulting Services for the sake of promoting themselves online. Proper execution of SMO services needs Social Media Consulting in order to achieve a correct strategy of developing and putting things online in an effective way. There are many reliable options available if one is looking after Social Media Consulting Services

Consulting Social Media is also becoming as vital as online advertising. Best SMO Services ensure designed campaigns through various creative tools in the form of videos, presentations, contests, banner ads etc glittering on different sites to gain exposure online. Social Media Consulting Services are approached by several companies to take care of the presence of content as well as visuals on a range of sites. The remarkable participation of masses in social sites has served as a great reason for investment by the advertisers. We have now reached to a conclusive stage that we can say more a company is active online via Social Media Optimization, the more value it adds to its brand worth.