Tuesday, July 15, 2014
Google’s recent tweaks to the Google+ pages have made them an important platform from the point of view of SEO (Search Engine Optimization) and SMO (Social Media Optimization). Google is engaged in noteworthy efforts to increase user activity in their Google+ pages. Two of the major roll outs which were announced this year were the integration of the Google Map business listings and Google+ pages and the release of Google Insights. Both these factors will increase the importance of the platform for the SEO Professionals.
Google Map’s business listings usually enjoy high visibility in the SERPs. Integration, with the Google+ profile, means additional visibility among the circles. Another area which helps is the facility of writing reviews on the business page. Thus, optimizing, a business’ Google+ page, means providing the user with the consumer reviews also. A study, of the online behavior of the users, suggests that after seeing the online avatar of the business, users often search for reviews. This often leads them to a different page and inversely affects the chances of conversion. Google+, on the other hand, allows these reviews to be written and posted on the business page itself.
The second roll out, although done very recently, holds a lot of promises from the point of view of analysis and targeting. Google Insights will allow the owner of a page to have access to a detailed report on the number of visitors to the page, number of followers, etc. The segmentation is done on the basis of visibility, engagement, and audience. The visibility section shows the total number of visits garnered by the page, the engagement shows the number of received +1s, shares, comments, etc., and the audience provides the demographic features of the visitors.
An optimized Google+ page of your business provides one of the best ways of featuring prominently in the results of relevant searches. Google’s rapid introduction, of tools like the above, has further increased the importance of Google+ Business Pages from the SEO perspective.