Stagnancy
is death in the world of SEO (Search Engine Optimization).
This is one battle field where you just cannot rest on your past laurels. A few
days of inaction in a website are enough to kick it out of the Search Engine
Result Pages. Due to the updated Search Engine Crawlers and Spiders and the
huge volumes of SEO Content fed to them every day, it is very easy for them to
forget the taste of the links to your website. The higher the days of inactive
content, higher are the chances that your website is pushed into the dark
alleys of the web world, out of reach of all Search Engine Bots.
A
constant flow of content is an absolute must for any website. It is the energy which
is required by a website in its race for the top spots in the Search Engine Results Page (SERP). The type of content required for SEO depends on the ways
in which the Search Engines’ technologies search and rank. A competitive SEO
Agency knows such processes inside out and effectively optimizes the visual and
written content of website. SEO Content is also posted in other websites allowing
blogs and articles posting and with back links to the website of the business. Even
without the back links, SEO Experts build up the Online Reputation of the brand
through such postings.
Creation
of regular and unique content is a challenge that has to be faced by all SEO Agencies in
the present competitive times. The regularity of the content varies on the popularity
of the relevant keywords. Some keywords can be optimized with weekly postings
while others require a daily dosage. The accurate calculation of the regularity
with which the postings are to be done with respect to the keywords is an
important attribute of a successful SEO Agency. A close watch on the behavior
of the popular Search Engines is the first step required for such a
calculation.
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