One
of the newest techniques, to which SEO
Services or Search Engine Optimization Services are moving, is building conversations with the
readers. This includes, but is not limited to, the comments that follow a blog
post or any other write-up. The tone of the write-ups itself is changing from a
straight tone of a one way channel of information to one which is
conversational in nature. The conversational tone helps build a relationship
between the write-up and the readers, which leads them to feel involved.
It
is true that the traditional process of earning business has been a very
straightforward exercise. The user searches with keywords, finds a write-up that
provides relevant information. If his queries are satisfactorily answered in
the blog, he often goes ahead to do business, leading to the sales conversion. However,
with the number of write-ups that are available on the internet now, it is no
longer possible to read everything that can be found. Internet readers
notoriously brought the term “skim reading” in vogue. It is thus, not just the
businesses that compete with each other for attention, but the related contents
also compete for the readers’ attention. A conversational tone immediately raises
the interest of the readers and is more successful in catching their attention.
The
Search Engines also see user
engagement as an important way of judging the quality of the write-up. The user
engagement is most commonly measured by the comments, likes, and number of
shares and they are taken into consideration while ranking the page too. SEO Experts now make optimum use of
the comments section. Prompt replies, further points and counterpoints are used
effectively to start and retain user interest. Apart from the part they play in
SEO, such conversations
also bring newer viewpoints and facts into the equation and increase the
efficiency of the write-up.
