Latest SEO News - Google Admits That Mobile Optimization is a Big Ranking Factor

Google has recently admitted that if your website is optimized for the mobile, it will boast its chances of ranking high. Coming as a respite to all SEO Agencies, this is one of those rare occasions in recent times when there has been a clear guideline. While Google, in its attempts to maintain a high quality in search results, cannot be too revealing in the way the algorithms work, the world of Professional SEO Services is often left in uncertain waters.

Google’s Webmaster Trends Analyst, Gary Illyes, however, said that sites which are mobile friendly will get a “Mobile Friendly” tag while they are listed in the mobile SERP. This will attract more visitors, as users, who are skeptical about zooming or scrolling on their mobiles, will selectively click only on those sites. We already know that high click-through rates, through organic searches, positively affect the ranking of the site. Thus, a mobile friendly site will earn it a tag from Google, which will increase its traffic, and which in turn, will improve its ranking. Mobile optimization is also important as we are looking at a very strong probability that mobiles will soon become the primary way of being online.

As a beginning step, you can Test whether your site is mobile optimized or not. If the result is negative, it is highly advisable to call an SEO Company to learn about the fastest way of optimizing your site for the mobile. SEO requires a dedicated approach and unless you have a good knowledge on the subject and time to stay adrift of the latest updates, hiring a provider of Affordable SEO Services is always the safer bet.

Google AdWords “Close Variant Keyword Matching” Puts up Challenge for SEO

SEO Service Providers are now faced with a new challenge with Google AdWords announcing its Close Variant Keyword Matching. What it means from the functional point of view is that the ability to target exact keywords won’t be there in AdWords PPC campaigns. Google’s intention is to include even those cases where the user has misspelled the keyword or used a different way of expressing. But this also means SEO's can no longer get as much information about keywords as they used to from AdWords.

PPC's, due to their nature of being direct queries, have traditionally been used by SEO Companies for analyzing the primary keywords to be targeted. Now, we may never know how many of the clicks came from exact keywords and how many from close variants. One of the ways SEO Companies in India is tackling this problem is using Google suggestions in deciding which keywords to target. Also, this change by Google, although it has raised challenges for SEO's, may actually be a blessing in disguise for the SEO Services in India. One of the vital differences, which the Indian markets has, is the presence of wide ranges of target audiences. In addition to this, English is not the first language for most of them. Both these factors lead to situations where a keyword is used in a variety of ways by the user to search for the same product or service. Including close matches may actually help as we shall now cover a wider range of audiences.

MAD Advertising, one of the providers of Best SEO Services in India, is also focusing on the long tail keywords more than the traditional ones. When the fishing grounds have increased, it is always a good idea to prepare the net for a wide variety of fish.

Building Conversations is the New SEO Mantra

One of the newest techniques, to which SEO Services or Search Engine Optimization Services are moving, is building conversations with the readers. This includes, but is not limited to, the comments that follow a blog post or any other write-up. The tone of the write-ups itself is changing from a straight tone of a one way channel of information to one which is conversational in nature. The conversational tone helps build a relationship between the write-up and the readers, which leads them to feel involved.

It is true that the traditional process of earning business has been a very straightforward exercise. The user searches with keywords, finds a write-up that provides relevant information. If his queries are satisfactorily answered in the blog, he often goes ahead to do business, leading to the sales conversion. However, with the number of write-ups that are available on the internet now, it is no longer possible to read everything that can be found. Internet readers notoriously brought the term “skim reading” in vogue. It is thus, not just the businesses that compete with each other for attention, but the related contents also compete for the readers’ attention. A conversational tone immediately raises the interest of the readers and is more successful in catching their attention.

The Search Engines also see user engagement as an important way of judging the quality of the write-up. The user engagement is most commonly measured by the comments, likes, and number of shares and they are taken into consideration while ranking the page too. SEO Experts now make optimum use of the comments section. Prompt replies, further points and counterpoints are used effectively to start and retain user interest. Apart from the part they play in SEO, such conversations also bring newer viewpoints and facts into the equation and increase the efficiency of the write-up.