Google AdWords “Close Variant Keyword Matching” Puts up Challenge for SEO

SEO Service Providers are now faced with a new challenge with Google AdWords announcing its Close Variant Keyword Matching. What it means from the functional point of view is that the ability to target exact keywords won’t be there in AdWords PPC campaigns. Google’s intention is to include even those cases where the user has misspelled the keyword or used a different way of expressing. But this also means SEO's can no longer get as much information about keywords as they used to from AdWords.

PPC's, due to their nature of being direct queries, have traditionally been used by SEO Companies for analyzing the primary keywords to be targeted. Now, we may never know how many of the clicks came from exact keywords and how many from close variants. One of the ways SEO Companies in India is tackling this problem is using Google suggestions in deciding which keywords to target. Also, this change by Google, although it has raised challenges for SEO's, may actually be a blessing in disguise for the SEO Services in India. One of the vital differences, which the Indian markets has, is the presence of wide ranges of target audiences. In addition to this, English is not the first language for most of them. Both these factors lead to situations where a keyword is used in a variety of ways by the user to search for the same product or service. Including close matches may actually help as we shall now cover a wider range of audiences.

MAD Advertising, one of the providers of Best SEO Services in India, is also focusing on the long tail keywords more than the traditional ones. When the fishing grounds have increased, it is always a good idea to prepare the net for a wide variety of fish.

Local Internet Advertising Counters Showrooming and ROPO

Local Internet Advertising is an effective way to counter the ill effects that Show rooming and ROPO have on online sales. As a beginner’s guide to Show rooming and ROPO, let us first define these two entities that pose a serious threat to the performance of Advertising. Show rooming is the practice where the user visits a retail shop and examines a product there. He then, will not make a purchase but search for the same product online and try to find a lower price in the online shopping sites. This lowers the results of advertising for the product done through the outdoor, print, TV, and radio media. ROPO stands for Research Online Purchase Offline. It is the practice of finding the details of the product on the net and making the actual purchase at the retail stores. Internet Advertising suffers losses due to this prevalent phenomenon. PPCs are the ones that suffer the most.

An excellent way of tackling the menace of Show rooming and ROPO is Local Internet Advertising. Local Internet Advertising involves placing Internet Ads for the retail shops and the products sold. It has of course become mandatory for every business to have an online presence. But in order to counter the effects of Show rooming and ROPO, it is important that the store also has an online sales outlet. Maintaining such sites are however tricky and thus only the Top Internet Advertising Agencies should be consulted for the same. A Local Internet Ad would draw consumers for both the retail store and the online store. Users searching for the product online, but intending to buy offline can be led to the nearby store through Local Internet Advertising. People visiting the stores, but intending to buy online can be led to the online store. Local Internet Advertising is especially important in countries like India where retail shops still have a prominent presence.

Contact the leading Internet Advertising Agency in India, Tdi-Mad Advertising, to find lasting solutions to the problems that Show rooming and ROPO have on your business. 

Steps for Small Businesses to Reap the Benefits of Online Advertising

Online Advertising being absolutely necessary for small businesses is not a new theory. There have been plenty of deliberations on how an online presence is a must for small advertisers. However, it has been observed that even though small businesses do invest in Online Advertising Campaigns, they are also quick to pull out. So, what goes wrong? Is the necessity of Online Advertising for small businesses over hyped or aren’t the campaigns implemented properly. Most of the small businesses that pulled out of or stopped investing in Online Advertising Campaigns mentioned that the results were not visible. Even when the brands did come up in the searches, it did not convert into an increase in sales. In this write up, we put down the sequence of steps in which small businesses should be Advertised Online so that the online visibility converts into sales and the results can be seen.

Work on Creating Awareness with Visibility

Experts of the PPC (Per per Click), in the enthusiasm of promoting their services, have been eloquent about the advantages of PPC over the other models of Online Advertising Services. Thus, small businesses often start with PPC. The problem occurs when competitors with a higher brand value appear along with them in the searches and simply outweigh them in impact. Suppose a user searches for shoes and the search engine throws results containing both bigger brands and smaller businesses. There is a higher likelihood that the user will click on the brand he has seen before. Thus, it is a good idea to invest in Online Banner Advertising first and then go for PPC. Promoting the website of your small business through SEO Services and SMO Services also helps establish the brand name of the small business.

Advertise Locally

Small Businesses derive their maximum sales locally. It is thus very important to target the Online Ads at the local users. It is also important to get your small business listed in Google Maps as there has been a significant increase in users searching for restaurants, shops, etc. via the internet. Local Online Ads effectively guide the nearest consumers to your business.

Widen Your Target Area

Once the brand name has been established and local consumers established, it is time to widen the target area. This can be done with Email Marketing and PPC. PPC provides a lengthier presence on the internet and is also more cost effective.

Using the various forms of Online Advertising in their correct sequence is vital for a small business to reap the benefits of Online Marketing. Top Online Advertising Agencies in India like Tdi-Mad Advertising provide strategic support and solutions for the specific needs of Small Business Online Advertising.

Online Advertising – Prompt Services & Accurate Analysis

Online Advertising has become the most preferred means of advertising. The Online Advertising Agencies are overshadowing most of the providers of other forms of advertising due to numerous advantages of Online Advertising that have been discussed at length. Two of the lesser discussed benefits are its promptness in implementation and accurate analysis. This blog discusses these two unique characteristics of Online Advertising at length.

Prompt Service

Imagine any other form of advertising. Even if we leave the time taken for the completion of the deal out of consideration, there is still the time required for the ads to be published. Hoardings and displays take time to be installed while print ads need the time for the newspaper or magazine to be delivered and actually opened to the relevant page. Online Ads on the other hand enjoy absolute supremacy with regards to the time taken by them to start doing their job. They are active and live the moment they are published online. They are also available 24/7 and are very efficient in targeting only the appropriate users. Therefore chances of missing any opportunity are at the minimum in case of Online Advertising.

Accurate Analysis

The importance of analyzing the performance of an ad is a realization made possible by Online Advertising. Prior to Online Ads, working out how an ad is actually performing on ground was almost an impossible task. Though it is true that reviews of the audiences could be collected through surveys, they required cumbersome efforts. Even at the end of those efforts, there was no guarantee that the reports did not suffer from brassiness, favoritism, and other flaws. Online Advertising brought a sweeping change to the way such analyses were made. Tracking the performance of an Online Ad does not require any additional effort. A simple installation of relevant software is enough for a continuous inflow of information on the performance of the Online Ad. Most of the publishers provide these details which are then used by the Online Advertising Agencies to evaluate the ads and make the necessary changes and modifications.

The vast landscape of Online Advertising is a never ending opportunity for the advertising world. Implementation of newer technologies and techniques bring additional benefits for the advertisers who take the online way. They are these advantages that keep Online Advertising ahead in their preference list.

Impress Your Target Group on the Go with Mobile Advertising

Mobile Advertising by its very nature of using mobile phones becomes the most personal form of advertising. The ability to deliver user based Mobile Ads straight to his mobile phone presents numerous opportunities for high impact ads. Mobile Advertising takes the meaning of customized ads to a whole new level. The use of internet on the mobile phones has further expanded the scope of the medium by leaps and bounds.

Mobile Advertising started in the form of promotional SMS, Voice Calls, and Subscription Based Alerts. With the development of mobile phones capable of internet usage, Banner Ads are also possible now. The fast rate at which mobiles are increasingly becoming the preferred device for Banner Ads has inspired the advertising world to pay special attention to the medium. Advertising on the mobiles allows a few advantages which cannot be found in any other medium. One of the most talked about feature is the click/touch to call. Once the user gets interested in the ad, he can call the advertiser straight by clicking on the designated tab. Marketers around the world would agree that it is much easier to convince a potential consumer on the phone. Mobile Ads thus have the opportunity of not only creating a lead but immediately converting the lead into a call.

Mobile Ads can be customized to fit the requirements of the user to a T. The impact and the effectiveness of a Mobile Ad are thus greater than the other ads. Additionally, due to the mobile phone being constantly with the user, the visibility of the ads is also higher. Targeting is possible not only based on the user’s online behavior but also on the basis of his location. Localized Mobile Advertising is creating ripples in the marketing world. Restaurants, Retail Outlets, etc. can attract an approaching user with discounts via ads sent to his mobile. Associate with Tdi-Mad Advertising to join the growing base of brands utilizing Mobile Advertising. Call us today at +91 11 4253 4300.