2 Things to Remember While Using Videos in Online Advertising

Online Advertising, through videos, has gained immense popularity in recent times. Videos are more user-friendly and can be followed easily. They also have a higher level of interaction with the user. Thus, we find that there has been an increase in the number of brands that go for promotional campaigns with online videos. However, Online Advertising Agencies have to take care of few points while implementing Online Video Advertising.

The Length

There is one single rule for Online Video Ads – keep them as short as possible. Internet users are usually spoilt for choice. This results in them being quite an impatient lot. Longer Online Ads are more likely to be skipped. A skipped ad is a lost opportunity as the next time the user sees it, he will skip it at an even earlier stage than the previous viewing. Online Advertising Agencies regard 30 seconds as the ideal length for Online Video Advertisements.

Thumbnail

The thumbnail of the video is what the users see before the video is clicked on. It is its first interaction with the user. It is on the basis of the thumbnail that the user makes a decision of viewing or ignoring the video. There are 2 things which should be incorporated in the thumbnail for increasing the viewing rates. It should be attractive and be relevant to the context. 
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.

Taking care, of the above 2 steps, is important while creating Online Video Ads. Call TDI-MAD, a Top Online Advertising Agency India, to know more on how a well-executed video ad campaign can work wonders for your business.

3 Popular Ways of Unethical Online Advertising

Unethical Online Advertising uses the ways that are against the rules and guidelines of advertising on the internet. Though cases of blatant violations hardly exist anymore as the repercussions are fast and defining, Unethical Online Advertising still thrives on the lapses that prevail. For example, yes, if links are caught being dumped at every other site, you are in for trouble, but if they are created in a manner that can escape the scrutiny of the search engines, it might get the job done without any objections. However, this doesn’t change the fact that Link Spamming is essentially an unethical practice. 3 of the popular ways by which the Black Hats advertise their sites are listed below.

Link Spamming

Link Spamming never seems to go out of fashion. “Don’t have enough content? Build links to the intended web pages, wherever you can” seems to be the battle cry of desperate SEO's. Although the use of unnatural means (bots, programs, etc.) have largely vanished as they are easily caught in the nets laid by the search engines, manual spamming still happens on a large scale. The trick employed is to build links in numbers just below the ones which would set the alarms off. This is a highly risky behavior and should be avoided. With the complacency, of those building links unnaturally, having been recently and famously crushed, manual Link Spamming is also a disaster waiting to happen. Focus on the appropriateness of the link and not its numbers.

Google Bowling

Google Bowling has recently become very popular. So Black Hats saw Google punishing sites with unnatural links. What strategy do they go ahead and build? Build unnatural links for your competitors! Then you just have to wait for Google to do its job. One of the immediate risks that are being taken is that if Google does not detect the spammed links, you might just push your competitor far ahead of you.

Guest Blogging Spam

Guest Blogging and Article Posting is a wonderful way of advertising your site and increasing web presence. But the perpetrators of the unethical means, suffering from a need to overdo everything, calculated that more blogs lead to higher rankings, thereby giving birth to the term, Guest Blogging Spam. Most posting sites, apprehending backlashes (and correctly so!), increased the strictness of reviewing the postings.

The Dangers of Unethical Online Advertising are many and with intensities that can destroy the reputation of the website forever. It is not only smart but absolutely necessary to stick to the ways of Online Advertising Agencies with “haloed heads”.

The Dangers of Unethical Online Advertising

In a medium as fast as Online Advertising, getting results in a short time always seems to be a good idea. But the question, which is often forgotten in the rush, is “What techniques am I using to power my race to the successful results?” The crazy competition in the online markets and higher managements, that very often do not understand the natty-gritty of Online Advertising, turn a blind eye to the pitfalls that wait in the path of Unethical Online Advertising. The results are performance graphs of fast rises followed by faster falls.

In order to avoid a decay that is faster than the blooming, let us start with the first fact of modern Online Advertising: “It is a conversation between the brand and the consumer and not a one way announcement”. The platform of Online Advertising has snatched away the trumpet from the advertisers and replaced it with a communication device. The priorities have changed and it no longer works just to shout, “I am the best” with the highest volume (well, everybody says that, so what’s new about it?). The focus is to make the consumers and users say, “You are the best”. Creating a strong brand value has become a top agenda for Online Advertising Agencies. The way to do it is Online Reputation Management. Unethical Online Advertising techniques, when discovered, not only lead to penalties by the search engines but also lead to the Online Reputation of the brand taking a hit. Google had made its intentions amply clear when it introduced search results based on preferences. There was a distinct leaning towards intention based search results rather than simple keyword based results. Brands which carried on with unethical practices were soon penalized. A recent case, where a top brand was penalized with lowering of ranks for Unnatural Link Building showed that, no matter how big your brand is, following unnatural means to attain quick success will land you in an uncomfortable spot. The discomfort of the spot can be measured with the percentage by which the shares of the brand drop once the unethical means are discovered.

The undesirable effects of Unethical Online Advertising prove that the saying, “Slow and steady wins the race” holds true even for a medium characterized by the speed at which it functions. The Top Online Advertising Agencies unanimously agree that it is better to wait for some time before the results start showing than taking the quick path littered with the risks of unethical means. The question is, “Are the brands ready to show that patience?”

Online Advertising – Prompt Services & Accurate Analysis

Online Advertising has become the most preferred means of advertising. The Online Advertising Agencies are overshadowing most of the providers of other forms of advertising due to numerous advantages of Online Advertising that have been discussed at length. Two of the lesser discussed benefits are its promptness in implementation and accurate analysis. This blog discusses these two unique characteristics of Online Advertising at length.

Prompt Service

Imagine any other form of advertising. Even if we leave the time taken for the completion of the deal out of consideration, there is still the time required for the ads to be published. Hoardings and displays take time to be installed while print ads need the time for the newspaper or magazine to be delivered and actually opened to the relevant page. Online Ads on the other hand enjoy absolute supremacy with regards to the time taken by them to start doing their job. They are active and live the moment they are published online. They are also available 24/7 and are very efficient in targeting only the appropriate users. Therefore chances of missing any opportunity are at the minimum in case of Online Advertising.

Accurate Analysis

The importance of analyzing the performance of an ad is a realization made possible by Online Advertising. Prior to Online Ads, working out how an ad is actually performing on ground was almost an impossible task. Though it is true that reviews of the audiences could be collected through surveys, they required cumbersome efforts. Even at the end of those efforts, there was no guarantee that the reports did not suffer from brassiness, favoritism, and other flaws. Online Advertising brought a sweeping change to the way such analyses were made. Tracking the performance of an Online Ad does not require any additional effort. A simple installation of relevant software is enough for a continuous inflow of information on the performance of the Online Ad. Most of the publishers provide these details which are then used by the Online Advertising Agencies to evaluate the ads and make the necessary changes and modifications.

The vast landscape of Online Advertising is a never ending opportunity for the advertising world. Implementation of newer technologies and techniques bring additional benefits for the advertisers who take the online way. They are these advantages that keep Online Advertising ahead in their preference list.

Online Advertising is Advertising Personalized

Online Advertising has put the personalization factor into Advertising. The print media and the TV ads brought Advertising into the homes but the true personalization has been done by Online Advertising. The access of internet from personal devices like laptops and hand phones created the opportunity of highly personalized Online Ads. Online Advertising rose to the occasion and came up with emails, ad copies, images, and videos which were suited to the interests of the user. The user’s online behavior is professionally analyzed and based on his online profile created out of the analysis, customized ads are made.

You shall be highly surprised at the differences in the Online Ads, even in the same campaign, depending on the demography. Online Advertising Agencies understand that no matter how attractive an ad is, it will perform only when connects with the user. Online Advertisements are in the best position to analyze what would create the connection and also have the requisite technology to be created in that manner. Viral Online Ad Videos that have moved masses to tears, ad copies championing friendship, etc., being circulated in the internet, and many more are examples of personalization.

Online Advertising has become such a voluminous affair that the user gets interested only to the ads that are personalized according to his interests. Online Advertising, like all successful advertising mediums, bowed to the desires of the users and is now advertising personalized.