Unethical Online Advertising uses the ways that are against the rules and guidelines of advertising on the internet. Though cases of blatant violations hardly exist anymore as the repercussions are fast and defining, Unethical Online Advertising still thrives on the lapses that prevail. For example, yes, if links are caught being dumped at every other site, you are in for trouble, but if they are created in a manner that can escape the scrutiny of the search engines, it might get the job done without any objections. However, this doesn’t change the fact that Link Spamming is essentially an unethical practice. 3 of the popular ways by which the Black Hats advertise their sites are listed below.
Link Spamming
Link Spamming never seems to go out of fashion. “Don’t have enough content? Build
links to the intended web pages, wherever you can” seems to be the battle cry
of desperate SEO's. Although the use of unnatural means (bots, programs, etc.) have
largely vanished as they are easily caught in the nets laid by the search
engines, manual spamming still happens on a large scale. The trick employed is
to build links in numbers just below the ones which would set the alarms off. This
is a highly risky behavior and should be avoided. With the complacency, of
those building links unnaturally, having been recently and famously crushed,
manual Link Spamming is also a disaster waiting to happen. Focus on the
appropriateness of the link and not its numbers.
Google Bowling
Google
Bowling has recently become very popular. So Black Hats saw Google punishing
sites with unnatural links. What strategy do they go ahead and build? Build unnatural
links for your competitors! Then you just have to wait for Google to do its
job. One of the immediate risks that are being taken is that if Google does not
detect the spammed links, you might just push your competitor far ahead of you.
Guest Blogging Spam
Guest Blogging and Article Posting is a wonderful way of advertising your site and
increasing web presence. But the perpetrators of the unethical means, suffering
from a need to overdo everything, calculated that more blogs lead to higher
rankings, thereby giving birth to the term, Guest Blogging Spam. Most posting
sites, apprehending backlashes (and correctly so!), increased the strictness of
reviewing the postings.
