3 Popular Ways of Unethical Online Advertising

Unethical Online Advertising uses the ways that are against the rules and guidelines of advertising on the internet. Though cases of blatant violations hardly exist anymore as the repercussions are fast and defining, Unethical Online Advertising still thrives on the lapses that prevail. For example, yes, if links are caught being dumped at every other site, you are in for trouble, but if they are created in a manner that can escape the scrutiny of the search engines, it might get the job done without any objections. However, this doesn’t change the fact that Link Spamming is essentially an unethical practice. 3 of the popular ways by which the Black Hats advertise their sites are listed below.

Link Spamming

Link Spamming never seems to go out of fashion. “Don’t have enough content? Build links to the intended web pages, wherever you can” seems to be the battle cry of desperate SEO's. Although the use of unnatural means (bots, programs, etc.) have largely vanished as they are easily caught in the nets laid by the search engines, manual spamming still happens on a large scale. The trick employed is to build links in numbers just below the ones which would set the alarms off. This is a highly risky behavior and should be avoided. With the complacency, of those building links unnaturally, having been recently and famously crushed, manual Link Spamming is also a disaster waiting to happen. Focus on the appropriateness of the link and not its numbers.

Google Bowling

Google Bowling has recently become very popular. So Black Hats saw Google punishing sites with unnatural links. What strategy do they go ahead and build? Build unnatural links for your competitors! Then you just have to wait for Google to do its job. One of the immediate risks that are being taken is that if Google does not detect the spammed links, you might just push your competitor far ahead of you.

Guest Blogging Spam

Guest Blogging and Article Posting is a wonderful way of advertising your site and increasing web presence. But the perpetrators of the unethical means, suffering from a need to overdo everything, calculated that more blogs lead to higher rankings, thereby giving birth to the term, Guest Blogging Spam. Most posting sites, apprehending backlashes (and correctly so!), increased the strictness of reviewing the postings.

The Dangers of Unethical Online Advertising are many and with intensities that can destroy the reputation of the website forever. It is not only smart but absolutely necessary to stick to the ways of Online Advertising Agencies with “haloed heads”.

Mobile as an Advertising Media..

Who is not aware of a mobile phone in today’s world? From the rickshaw puller to the owner of a BMW car, everyone owns a mobile handset. Communication is just an SMS or call away in today’s era. Various launches of brand new mobile phones in the market (over the last few years) have created new waves even in advertising field. Mobile Advertising or brand advertising campaigns launched through mobile media is one of the happening trends in marketing. In the following paragraphs, let us take a look at how mobile phones are one of the hottest tools of brand promotion at present.

Customized brand communication

The concept of brand communication has been revamped in terms of advertising media and techniques. Of late, advertising tools are defined and customized with primary assets to provide the targeted impact on customers. Mobile media provides customized or personalized brand information to customers. Reaching out to potential customers with useful brand information, Mobile Advertising enables customers to avail of brand message on the go. For advertisers- be it a major or minor promotion campaign, mobile media is one of the effective modes of providing the brand message to potential customers.

Cost effective medium of promotion

Mobile Advertising  is usually considered as a cost effective mode of promotion. With facilities such as Bulk Sms Campaigns, it is a cost effective mode to reach out to target customers through a single campaign.


Provides rich impact on customers

A mobile phone is considered as the extension of an individual. While reading, driving, eating and even sleeping, we ensure that our mobile phones are always around us. Sometimes it is unusual to spend a whole day without a cell phone. If such is the obsession, advertising through mobile media is but a sure way of providing a rich impact on customers. With a flexible option to provide the brand message anytime of the day, Advertising through mobile media is synonymous to personalized advertising.