How do brand owners benefit from mobile advertising?

Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though internet advertising practices will sustain its own position, Mobile Advertising is fast emerging as a favorite tool of brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from mobile advertising campaigns.

The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various Brand Advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.

Mobile Advertising practices such as Bulk SMS service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers.
For example a Bulk SMS Campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further so will mobile advertising practices.

Mobile and Internet Devices - Two Future Means of Promotion.

Advertising through mobile or internet media has become a common norm for most of the brand owners. Internet and mobile media are generally referred as two future means of brand promotion. Providing customized brand promotion solutions for brand owners and advertisers, Online Advertising and mobile advertising are infact poised to become the most in-demand channels of brand communication. A new era is already marked in brand advertising. Today a business deal is just an email away and communicating a brand message is just a single SMS away. These instant attribute of brand communication provides brand owners brand new promising platforms of promoting their business amongst target groups.

Some forms of mobile advertising

Bulk SMS campaigns, ARBT Ads, Contest Hosting ads, Gaming ads etc. are few implemented means of advertising through mobile phone devices. Mobile Advertising is a personalized mode of brand communication that also provides assured reach of the brand message amongst prospects with a richer impact. The never ending launch of new mobile phone brands in the market almost every day is a clear insinuation how mobile advertising is going to boom further as an effective avenue of brand promotion.

Bulk SMS Advertising is a common practice implemented by mobile advertisers. A Bulk SMS Campaign is quick and easy to start and launch. Also providing targeted impact on customers, Bulk SMS Advertising is an interactive approach of brand promotion. One can also have a detailed tracking and analytic of his campaign through this mobile advertising practice.

Some forms of Internet Advertising

Internet advertising campaigns have become a common tool of promotion amongst the various brand owners. Bulk Email campaigns, banner ads, e-mailers, virals etc. are some forms of advertising through internet media. Most of the brands have an online presence at present. Internet revolution is further expected to grow in the coming years. The endless launch of various technological innovations is yet another added benefit for advertisers and brand owners to implement more internet advertising campaigns for their brands.

Contemporary Brand Owners’ Craze for Mobile and Internet Media

Mobile and Internet Advertising are poised to become the future mediums of brand promotion. Of late, various brand owners have opted and implemented their brand promotion campaigns through these two mediums of advertising. Considering the effectiveness of these two ad channels, a wide range of brand owners continuously expand their advertising expertise through mobile & internet media. Through this blog, let us have a brief look at the latest trends of brand promotion (from the context of internet and mobile advertising media).

When internet marketing rules the roost, can online/mobile advertising be far behind? Internet marketing practices are booming day by day. SEO/SMO and various other marketing practices through internet set the tone of current scenario of brand advertising. Online Advertising as a subset of internet marketing has all of a sudden become an in-demand mode of brand promotion amongst various brand owners. Besides, mobile advertising is equally becoming more and more popular. Thanks to the techno guys, who have come up with embedded web surfing facilities right through the mobile phone devices. It has become easier for brand owners to target customers through the most personalized channels of communication such as mobile phones & internet media. The brand message reaches right in the pockets of customers.

Secondly, internet and mobile media both have become two most affordable channels of launching any ad campaign. With facilities such as BULK Email and BULK SMS Services, a brand owner can target lakhs of customers through a single internet or mobile ad campaign. This cost effective attribute of internet & mobile advertising mediums of advertising make it a preferred choice for contemporary brand owners. If you are a brand owner, it’s time for you to join the league of ‘internet & mobile advertisers’ and position your brand through the most reachable, effective and personalized channels of communication. Happy Advertising!!

Can a Unique Advertising idea create your Brand Image?

Advertising is one of the most used and effective tools of marketing. Every brand that is present in the market needs to be advertised and is advertised- firstly to generate awareness about its presence, secondly to persuade customers to buy or adopt and enhance revenue of the organization. Advertising can never be neglected or ignored. As long as the marketing trends continue, advertising will always be an important tool for any brand to create its own story in the market. 

Various emerging brand owners ponder over this question i.e. can a unique advertising idea create your brand image? The answers are explained through the following paragraphs.

A brand offers various features or benefits to its customers. These features and benefits need to be highlighted, talked or shared with customers. The advertiser has to anyways provide the brand message through an advertising campaign. What matters is how the advertiser presents or conveys the brand message. Presenting the brand message just for the sake of advertising is a must avoid strategy for any advertiser.  The brand message has to be presented in an interesting manner (doesn’t necessarily mean talking pompously about the brand). It is a must to keep the brand message simple yet interesting. Talk about relevant features that will excite customers’ interest.  Invent a story, add some personal themes and make customers feel how relevant that brand story is with their own lives. For all these, a unique idea is to be seeded. The idea later becomes a story and through that very story the brand message is delivered to customers. 

If the Brand Advertising idea is good enough, it is easier to create a lasting image about the brand. A lasting impression indirectly signifies probable sales of the brand meanwhile persuading customers to adopt the same. Needless to mention again that no matter which tool and technique one uses, a unique advertising idea is all it takes to create one’s brand image.

Mobile as an Advertising Media..

Who is not aware of a mobile phone in today’s world? From the rickshaw puller to the owner of a BMW car, everyone owns a mobile handset. Communication is just an SMS or call away in today’s era. Various launches of brand new mobile phones in the market (over the last few years) have created new waves even in advertising field. Mobile Advertising or brand advertising campaigns launched through mobile media is one of the happening trends in marketing. In the following paragraphs, let us take a look at how mobile phones are one of the hottest tools of brand promotion at present.

Customized brand communication

The concept of brand communication has been revamped in terms of advertising media and techniques. Of late, advertising tools are defined and customized with primary assets to provide the targeted impact on customers. Mobile media provides customized or personalized brand information to customers. Reaching out to potential customers with useful brand information, Mobile Advertising enables customers to avail of brand message on the go. For advertisers- be it a major or minor promotion campaign, mobile media is one of the effective modes of providing the brand message to potential customers.

Cost effective medium of promotion

Mobile Advertising  is usually considered as a cost effective mode of promotion. With facilities such as Bulk Sms Campaigns, it is a cost effective mode to reach out to target customers through a single campaign.


Provides rich impact on customers

A mobile phone is considered as the extension of an individual. While reading, driving, eating and even sleeping, we ensure that our mobile phones are always around us. Sometimes it is unusual to spend a whole day without a cell phone. If such is the obsession, advertising through mobile media is but a sure way of providing a rich impact on customers. With a flexible option to provide the brand message anytime of the day, Advertising through mobile media is synonymous to personalized advertising.