Technology enriched advertising techniques!

Advertising is so important that companies allocate huge revenue for advertising their brands in the market. Companies use many techniques and tools to popularize their products amongst the potential customers. Some advertisers deploy their ad campaign as text ads in magazines and newspapers or large ad space in newspapers while some deploy their ads in broadcast mediums such as television, radio, internet etc. Internet advertising also known as web or online advertising is the latest adopted tool of brand promotion widely used by numerous advertisers.

Today, internet has become a global tool of communication which is why a digital presence of a brand is quite important to make it more reachable to its intended target audiences. One advantage of Internet Advertising over other forms of advertising is that companies can go online to promote their brands not only to boost their sales but also to advertise in most places for little or no cost. This provides twin benefits to the advertisers- firstly it gets the product to the hands of the potential customers and secondly the company profits more because of less fixed cost.

Mobile Advertising is another latest available option for advertisers to promote their brands. A mobile is a personalized device of an individual and using it as a tool of advertising renders effective results. Mobile ads if embedded with internet advertising can bring out remarkable result in brand promotion.

Year 2010 forecasts that advertising is expected to be much more relevant and effective due to appropriately implemented targeting and filtering technologies that will incognito categorize people across all media. In due course, this type of targeting is likely to expand across all forms of advertising, even what today is considered offline. Advertising today is technology driven. Home based advertising tools and techniques are by far revamped with a touch of technology. Outdoor advertising trends have also been redefined. With the never ending technology growth, advertising tools and techniques are yet to undergo various changes. Wait and watch!

For more information visit: http://www.mobileandinternetadvertising.com/

Transformation in brand advertising through internet & mobile media

Brand Advertising through internet and mobile media has become a fast emerging mode of promotion. Modern brand owners spend heavily to launch various promotion campaigns through internet and mobile media. With an enormous digital revolution, trends of brand advertising have already evolved from the conventional norms. The launch of internet advertising and mobile advertising practices is yet another exclusive opportunity for brand owners and advertisers to provide a strong appeal about their brands amongst customers.  In the following paragraphs, let us have a brief idea how mobile and internet advertising mediums are highly in demand in the market. 

By Internet Advertising , we usually refer to any form of brand promotion that is implemented through the web world. Banner ads and PPC ads are two common forms of internet advertising. These two practices are widely deployed by various online advertising agencies to promote their client’s service or product amongst target groups. Internet advertising media is going to boom further and brand advertisers are going to highly benefit from this medium of advertising in the near future.  Content Advertising, Pay for inclusion, pay per call, pop up ads, SEO, affiliate marketing etc. are some other forms of internet advertising practices used by brand owners/advertisers. 

Mobile Advertising is a subset of mobile marketing. Any form of brand promotion that is made available through a mobile phone device comes under mobile advertising. Mobile advertising is considered one of the fast growing mediums of advertising as it provides brand messages to customers on the go. One can avail of the brand message wherever he or she is. Mobile advertising has also one added advantage over internet advertising. Customers may or may not visit a particular website and find details about a brand. However, mobile phones are the most personalized extension of any individual. Conveying the brand message through mobile media is a surest mode of advertising. Mobile phones are widely used by everyone that has made this advertising media a more effective medium of launching any promotion campaign of a product, service or business. Mobile SMS Advertising is one of the effective tools used by mobile advertisers. Low cost in nature, Mobile SMS Advertising reaches out to maximum number of customers within a minimum amount of time. Mobile SMS Advertising is infact becoming one of the hottest means of brand promotion at present.  With more than 270 million mobile users in the country, India is becoming one of the fast emerging markets for mobile advertisers. The budding numbers of various mobile advertising agencies are evident of the popularity of this medium of advertising.

How Mobile Media is a fast growing Advertising Mode according to Experts?

One of the recent surveys acknowledges mobile media as a fast growing advertising mode, an effective tool in modern brand marketing. Key benefits brought to the fore by mobile media include portable web access, high ability of delivering content to target customers who are on the go and generating immediacy on consumers to contact or react back. These benefits are offered only through mobile media. No other advertising media can provide such personalized benefits to customers. Considering such benefits, mobile media is rightly acclaimed as a fast growing advertising mode by Marketing Experts.

For better understanding about the utility of mobile media, three striking benefits of Mobile Advertising are provided below-

The first observation is that maximum number of customers’ access brand information through mobile media these days. Mobile media is the most convenient medium for them to find out various deals and offers about various existing and new brands. The brand message comes right in their palms or pockets and thus provides them a customized option to access the brand message at their own will and according to their own convenience.

Secondly, it has also been widely observed that modern customers find Mobile SMS Advertising media a two-way communication media. The credibility of customers is also enhanced through mobile ads. Customers always have an option to inquire or react to a particular brand message. If they are interested in any product ad, they can make a call and find out required details about the same.

Last but not the least, the personalized nature of mobile ads enhances the overall brand experience amongst customers. If one doesn’t feel like responding to an ad, one can simply ignore the message. If otherwise, one can take necessary actions. Whether the individual wants to accommodate his or her inbox for the brand message is his or her sole decision. No one can force him or her to read the brand message. If the message sounds unwanted, it’s just a delete away. Such personalized nature of mobile SMS advertising makes it a preferred advertising media for maximum number of brand owners.

Mobile as an Advertising Media..

Who is not aware of a mobile phone in today’s world? From the rickshaw puller to the owner of a BMW car, everyone owns a mobile handset. Communication is just an SMS or call away in today’s era. Various launches of brand new mobile phones in the market (over the last few years) have created new waves even in advertising field. Mobile Advertising or brand advertising campaigns launched through mobile media is one of the happening trends in marketing. In the following paragraphs, let us take a look at how mobile phones are one of the hottest tools of brand promotion at present.

Customized brand communication

The concept of brand communication has been revamped in terms of advertising media and techniques. Of late, advertising tools are defined and customized with primary assets to provide the targeted impact on customers. Mobile media provides customized or personalized brand information to customers. Reaching out to potential customers with useful brand information, Mobile Advertising enables customers to avail of brand message on the go. For advertisers- be it a major or minor promotion campaign, mobile media is one of the effective modes of providing the brand message to potential customers.

Cost effective medium of promotion

Mobile Advertising  is usually considered as a cost effective mode of promotion. With facilities such as Bulk Sms Campaigns, it is a cost effective mode to reach out to target customers through a single campaign.


Provides rich impact on customers

A mobile phone is considered as the extension of an individual. While reading, driving, eating and even sleeping, we ensure that our mobile phones are always around us. Sometimes it is unusual to spend a whole day without a cell phone. If such is the obsession, advertising through mobile media is but a sure way of providing a rich impact on customers. With a flexible option to provide the brand message anytime of the day, Advertising through mobile media is synonymous to personalized advertising.