Mobile Advertising Drives Searches for Local Businesses

An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium. 

Brands are Opting for Maximum Visibility across Different Advertising Platforms

The world of Advertising is going through an interesting phase where the traditional mediums and the modern mediums of Brand Promotion are competing for the attention of the brands. To the delight of the traditional media, brands continue to derive benefits from them as much as from the modern media. This strange phenomenon, where brands are opting for a mix of all the leading media, underlines a strategy to utilize the benefits of maximum visibility across all the mediums.

This is especially true for brands where the target groups are audiences of traditional media. Before proceeding further, it would be good to differentiate between the traditional and the modern Advertising Media. Media that uses no or minimum modern technology, and have been present from the times when web 2.0 was yet to happen, are categorized as traditional media. These include Outdoor Advertising, Print Advertising, Radio & TV Advertising, etc. The modern media of advertising include the platforms of Online and Mobile Advertising. It may also include unusual techniques like Advertising on apparel, via juxtaposition, etc. It has been observed that as brands look to expand, they also have to expand their range of Advertising landscapes. Let us, for the sake of simplicity, take a brand with operations in the USA. The traditional media, as discussed above can be used to cater to the need of promoting before the local target groups. But if the brand plans to expand its operations to other countries like India, it will have to make use of the modern media like Online Marketing. The brand will use the traditional media in India too, but the modern platforms are indispensable for announcing changes immediately or to form bases in the other countries as well.

The opting of brands for maximum visibility is a departure from their traditional branding aims and strategies. The simple thought, driving the departure, is that no potential target group or geographical area is to be left untouched. Brands use the Modern Advertising Media for extended visibility at low prices while they impress their specific target groups with the Traditional Advertising Media.

Mobile Advertising Drives Searches for Local Businesses

An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium.  

Advertising through Mobile & Internet media, a successful hit!

Mobile Advertising and Online Advertising have become two latest modes of brand promotion for a wide range of brand owners and advertisers. In today’s blog, let us have a brief idea about how brand advertising through mobile and internet media has become a successful hit for various brand owners.

 Increased use of mobile and internet media

A tremendous rise in the number of mobile and internet users during the last few years has been observed. Of late, these two mediums have become quite popular amongst the masses. Be it for brand advertising or for social networking, mobile and internet media are qualitatively and quantitatively used by masses to bridge the communication gap. Mobile phones also come with embedded web browsing facilities that enables customers to access the web world anytime or anywhere. Such portability of the web world right in the pockets of customers ensures that brand messages can also be provided to them right through their mobile phones. All in all, its dual benefit for brand advertisers as the ad message can be sent either as an SMS or as an email, though the content remains the same.

 Easy accessibility and personalized reach

 A brand message sent through mobile or internet media is easily accessible by customers. Almost everyone uses a mobile phone and access internet – either for personal or professional reasons. Mobile Advertising and online advertising both convey the brand message in a personalized manner. Customers can avail of the brand message anytime they want to right at their PCs or through mobile phone devices. The brand message comes to them in such case; hence, they don’t need to rely on other advertising sources to extract any information about a particular brand. Providing rich impact as well as easy accessibility to customers, advertising through mobile and internet media is indeed a successful hit for every brand owner or advertiser.

Transformation in brand advertising through internet & mobile media

Brand Advertising through internet and mobile media has become a fast emerging mode of promotion. Modern brand owners spend heavily to launch various promotion campaigns through internet and mobile media. With an enormous digital revolution, trends of brand advertising have already evolved from the conventional norms. The launch of internet advertising and mobile advertising practices is yet another exclusive opportunity for brand owners and advertisers to provide a strong appeal about their brands amongst customers.  In the following paragraphs, let us have a brief idea how mobile and internet advertising mediums are highly in demand in the market. 

By Internet Advertising , we usually refer to any form of brand promotion that is implemented through the web world. Banner ads and PPC ads are two common forms of internet advertising. These two practices are widely deployed by various online advertising agencies to promote their client’s service or product amongst target groups. Internet advertising media is going to boom further and brand advertisers are going to highly benefit from this medium of advertising in the near future.  Content Advertising, Pay for inclusion, pay per call, pop up ads, SEO, affiliate marketing etc. are some other forms of internet advertising practices used by brand owners/advertisers. 

Mobile Advertising is a subset of mobile marketing. Any form of brand promotion that is made available through a mobile phone device comes under mobile advertising. Mobile advertising is considered one of the fast growing mediums of advertising as it provides brand messages to customers on the go. One can avail of the brand message wherever he or she is. Mobile advertising has also one added advantage over internet advertising. Customers may or may not visit a particular website and find details about a brand. However, mobile phones are the most personalized extension of any individual. Conveying the brand message through mobile media is a surest mode of advertising. Mobile phones are widely used by everyone that has made this advertising media a more effective medium of launching any promotion campaign of a product, service or business. Mobile SMS Advertising is one of the effective tools used by mobile advertisers. Low cost in nature, Mobile SMS Advertising reaches out to maximum number of customers within a minimum amount of time. Mobile SMS Advertising is infact becoming one of the hottest means of brand promotion at present.  With more than 270 million mobile users in the country, India is becoming one of the fast emerging markets for mobile advertisers. The budding numbers of various mobile advertising agencies are evident of the popularity of this medium of advertising.

Web Advertising and its benefits!

Online advertising also known as internet advertising or Web Advertising is a latest trend of promotion among brand owners. With maximum number of customers accessing the internet on daily basis, internet advertising has also become one of the smartest and fastest means to communicate the brand message among target customers. This blog provides a few benefits of web advertising. 

Fast means to communicate the brand message

As compared to other advertising mediums, internet is the fastest means to communicate the brand message among target groups. A particular brand message that is uploaded can be instantly accessed by customers who access internet and visit the site where it is displayed. Online Advertising is also an effective means for a brand owner to convey an important brand message on an urgent basis. No barrier also exists while communicating the brand message among target groups. This is another additional benefit of online advertising and also one of the main reasons why maximum number of brand owners these days prefer this medium.

Rich and focused content 

An internet ad campaign mostly has a rich and focused content that easily attracts visitors on the site. In a little space, internet advertisers smartly express brilliant brand messages that easily allure the attention of anyone who randomly visits the site. Also enhanced by an attractive design and layout, it is easier for advertisers to attract customers through an Internet Advertising campaign such as banner ad display. 

Affordable means of advertising

Some brand owners have a wrong notion that internet advertising is very expensive and hence unaffordable. Internet Advertising is an affordable means of promoting any brand or business. One can choose from a range of Low-Budget Internet Campaigns as per the objective of the promotion campaign. There are also a few free of cost advertising options through internet media which if properly implemented can work wonders for the brand or business.