What are the requisites for BULK SMS and BULK EMAIL?

In this article, the concepts about BULK SMS & BULK EMAIL along with their requisites are briefly discussed. 

What is BULK SMS?

Bulk Sms is one of the common forms of mobile advertising. BULK SMS campaigns use particular software to deploy the promotion activity. Through BULK SMS campaigns, mobile advertisers target a wide range of customers for brand promotion. The number of customers who are targeted for Bulk Sms campaigns range from 1 to 50,000 and mobile advertisers can send up-to 20 lakhs SMS (s) per day.

Requisites of BULK SMS

-    Requires software (s) to carry out the advertising campaign- For any Bulk SMS campaign, advertisers require particular software (s) which enable them to send numerous SMS one at the same time to different customers. Time saving as well as effort saving, BULK SMS campaigns are also affordable for average advertisers.

-          Embedded with internet media to launch the campaign. Most of the BULK SMS campaigns are launched with the help of internet. Though BULK SMS campaign can also be launched through GSM or Windows based mobile phones, most of the BULK SMS advertisers launch BULK SMS promotion campaigns through internet. For this, a mobile advertiser has to register on various BULK SMS enabled websites and deploy his campaign through the registered sites. 160by1, Ways2SMS, EzeeSMS etc are name of few sites which enable BULK SMS.

-          Requires a defined target group and budget-  Like every advertising campaign, BULK SMS campaign requires a defined target group and budget to deploy the campaign. Advertisers conduct demographic surveys to sort out the data for such campaigns. Depending upon the age, location or buying behavior of its customers, BULK SMS advertisers promote their brands appealing to the defined TG. 

What is BULK EMAIL?

Bulk Email is one of the common forms of internet advertising. This type of internet campaign use particular software(s) like Bulk SMS advertising through mobile devices. Also known as group mail, this type of internet advertising is widely used by online advertisers and marketers to promote brands through online media

Requisites of BULK EMAIL campaign  

Bulk Email campaigns are launched only through internet. Internet plays the primary role to launch a bilk email Campaign. The first requisite of launching a bulk email campaign is to download the software which enables the advertiser to send bulk electronic mails to customers.  Whats more! The internet connection should be good enough for an uninterrupted campaign. Bad internet connection may be a hindrance for any bulk email campaign. Advertisers need to be sure that they are going to launch the campaign through high-speed internet media.

Two Distinctive Modes of Advertising

At the end of the day, as a brand owner, what matters is how much business you generate for your brand right? You invest your time, money and effort to effectively position your brand in the market. Sometimes the promotion campaigns work pretty good, sometimes it scores an average impact. To assist your promotion campaigns for your brand, let us talk about two distinctive means of advertising in today’s blog. Mobile Advertising and Internet Advertising(also known as online advertising) are two distinctive means of brand promotion that ensures effective reach and strong impact amongst target customers or prospective buyers of your brand.

Any form of brand message that is accessible by customers through a mobile phone device in the form of SMS ads, gaming ads, Wap banner ads etc. comes under mobile advertising. With an increase use of mobile phone devices in India, mobile advertising practices are vastly adopted by brand and business owners across the country. A mobile phone device is a personalized medium of an individual. Therefore any brand message conveyed through this medium of communication provides effective impact and reach amongst customers. Customers are also fond of the discreet manner of presenting the brand message through mobile phone devices.

Like mobile media, internet advertising is also becoming a fast growing means of brand communication amongst the brand owners and advertisers. It is infact an internet-eccentric world we live in. Internet connects us all irrespective of where we reside. A fastest means of communication amongst human beings, internet advertising media has also become a fastest means of communicating any brand message to any category of target group through the web-world. Banner advertising, Search Engine Marketing campaigns, Bulk email campaigns, viral marketing, mailer ads etc. are some forms of internet advertising widely practiced by brand owners. Already popular as a future means of brand communication, internet advertising practices are yet to create more waves in advertising planet.

Popularizing your Brand through Mobile and Internet Media

Amongst the various means of advertising, mobile & internet media are considered two most effective channels to communicate with target customers or prospective buyers. In today’s blog, let us find out how these advertising mediums have been accredited as the most effective channels of brand communication.

Today number of mobile phones or internet devices is outnumbering the number of television sets in the market. The escalating growth in mobile industry has provided brand owners striking opportunities of advertising through this portable device. A mobile advertising campaign is easy to launch and is also a cost effective means of advertising as compared to other means of promotion. Providing the brand message through a personal device, a mobile ad provides the targeted impact on customers’ mind. A mobile ad campaign is also a cost effective means of brand communication as it targets maximum audiences through a single campaign. Some forms of Mobile Advertising include Wap banner, gaming ads, contest hosting ads etc. Talking to customers through a personal device, every mobile ad provides rich impact about the brand amongst target audiences.

Internet Advertising or brand promotion through internet media is yet another effective means of communicating the brand message to a bulk target audience. Internet ads such as banner ads, E-mailers, Bulk SMS Campaign, virals etc. are widely implemented by brand owners to deliver the brand message to customers. With the launch of various social networking sites, internet media has further gained its popularity amongst customers. Advertising through social networking sites is one of the ongoing trends of advertising through internet media. Numerous numbers of brand owners have made their presence on the various social networking sites to promote their products amongst target customers. With the rising number of brands in the market, the importance of advertising through social networking sites (as one of the avenues of Internet Advertising) is yet to grow.

Mobile and Internet Devices - Two Future Means of Promotion.

Advertising through mobile or internet media has become a common norm for most of the brand owners. Internet and mobile media are generally referred as two future means of brand promotion. Providing customized brand promotion solutions for brand owners and advertisers, Online Advertising and mobile advertising are infact poised to become the most in-demand channels of brand communication. A new era is already marked in brand advertising. Today a business deal is just an email away and communicating a brand message is just a single SMS away. These instant attribute of brand communication provides brand owners brand new promising platforms of promoting their business amongst target groups.

Some forms of mobile advertising

Bulk SMS campaigns, ARBT Ads, Contest Hosting ads, Gaming ads etc. are few implemented means of advertising through mobile phone devices. Mobile Advertising is a personalized mode of brand communication that also provides assured reach of the brand message amongst prospects with a richer impact. The never ending launch of new mobile phone brands in the market almost every day is a clear insinuation how mobile advertising is going to boom further as an effective avenue of brand promotion.

Bulk SMS Advertising is a common practice implemented by mobile advertisers. A Bulk SMS Campaign is quick and easy to start and launch. Also providing targeted impact on customers, Bulk SMS Advertising is an interactive approach of brand promotion. One can also have a detailed tracking and analytic of his campaign through this mobile advertising practice.

Some forms of Internet Advertising

Internet advertising campaigns have become a common tool of promotion amongst the various brand owners. Bulk Email campaigns, banner ads, e-mailers, virals etc. are some forms of advertising through internet media. Most of the brands have an online presence at present. Internet revolution is further expected to grow in the coming years. The endless launch of various technological innovations is yet another added benefit for advertisers and brand owners to implement more internet advertising campaigns for their brands.