SEO of your Videos Now Determining a Large Part of Your Visibility

SEO (Search Engine Optimization) has to constantly take the changing nature of the online industry into account for formulating its plans. With the implementation of video campaigns having become an easy procedure across all devices, they have become a very popular way of gaining visibility and promotion. Since SEO and SMO became an active part of such video implementations, viral videos have become some of the most effective ways of gaining visibility.

According to Rajan Anandan, the MD and VP of Google India, there has been a 50%+ increase in the number of online videos viewed by the online users. Another encouraging figure comes from a comScore Inc. report which states that Indian users spend an aggregate of 50 million hours per month on YouTube. Using the services of a good Best SEO Company in India ensures that the high visibility is concentrated within the relevant users. This means that the SEO Services ultimately optimize a video campaign to garner higher returns of investment. The encouraging growth in the popularity of online videos depends a lot on the SEO Services attached to it. Additional increase in the viewership of course is always welcome. But viewership of the potential consumers is what improves the sales in a short time.

TDI-MAD provides the Best SEO Services in India for viral videos, ensuring that the spread of your video happens among the relevant circles. A firm grasp on the online behavior of the Indian users and the ability to predict reactions to the video are what separate MAD from its competitors.

Google AdWords “Close Variant Keyword Matching” Puts up Challenge for SEO

SEO Service Providers are now faced with a new challenge with Google AdWords announcing its Close Variant Keyword Matching. What it means from the functional point of view is that the ability to target exact keywords won’t be there in AdWords PPC campaigns. Google’s intention is to include even those cases where the user has misspelled the keyword or used a different way of expressing. But this also means SEO's can no longer get as much information about keywords as they used to from AdWords.

PPC's, due to their nature of being direct queries, have traditionally been used by SEO Companies for analyzing the primary keywords to be targeted. Now, we may never know how many of the clicks came from exact keywords and how many from close variants. One of the ways SEO Companies in India is tackling this problem is using Google suggestions in deciding which keywords to target. Also, this change by Google, although it has raised challenges for SEO's, may actually be a blessing in disguise for the SEO Services in India. One of the vital differences, which the Indian markets has, is the presence of wide ranges of target audiences. In addition to this, English is not the first language for most of them. Both these factors lead to situations where a keyword is used in a variety of ways by the user to search for the same product or service. Including close matches may actually help as we shall now cover a wider range of audiences.

MAD Advertising, one of the providers of Best SEO Services in India, is also focusing on the long tail keywords more than the traditional ones. When the fishing grounds have increased, it is always a good idea to prepare the net for a wide variety of fish.

Can a Unique Advertising idea create your Brand Image?

Advertising is one of the most used and effective tools of marketing. Every brand that is present in the market needs to be advertised and is advertised- firstly to generate awareness about its presence, secondly to persuade customers to buy or adopt and enhance revenue of the organization. Advertising can never be neglected or ignored. As long as the marketing trends continue, advertising will always be an important tool for any brand to create its own story in the market. 

Various emerging brand owners ponder over this question i.e. can a unique advertising idea create your brand image? The answers are explained through the following paragraphs.

A brand offers various features or benefits to its customers. These features and benefits need to be highlighted, talked or shared with customers. The advertiser has to anyways provide the brand message through an advertising campaign. What matters is how the advertiser presents or conveys the brand message. Presenting the brand message just for the sake of advertising is a must avoid strategy for any advertiser.  The brand message has to be presented in an interesting manner (doesn’t necessarily mean talking pompously about the brand). It is a must to keep the brand message simple yet interesting. Talk about relevant features that will excite customers’ interest.  Invent a story, add some personal themes and make customers feel how relevant that brand story is with their own lives. For all these, a unique idea is to be seeded. The idea later becomes a story and through that very story the brand message is delivered to customers. 

If the Brand Advertising idea is good enough, it is easier to create a lasting image about the brand. A lasting impression indirectly signifies probable sales of the brand meanwhile persuading customers to adopt the same. Needless to mention again that no matter which tool and technique one uses, a unique advertising idea is all it takes to create one’s brand image.