SEO Service Providers are now faced with a new challenge with
Google AdWords announcing its Close Variant Keyword Matching.
What it means from the functional point of view is that the ability to target exact
keywords won’t be there in AdWords PPC campaigns. Google’s intention is to
include even those cases where the user has misspelled the keyword or used a
different way of expressing. But this also means SEO's can no longer get as much
information about keywords as they used to from AdWords.
PPC's, due to their nature of being direct queries, have
traditionally been used by SEO Companies for analyzing the primary keywords to
be targeted. Now, we may never know how many of the clicks came from exact
keywords and how many from close variants. One of the ways SEO Companies in
India is tackling this problem is using Google suggestions in deciding which
keywords to target. Also, this change by Google, although it has raised
challenges for SEO's, may actually be a blessing in disguise for the SEO Services in India.
One of the vital differences, which the Indian markets has, is the presence of
wide ranges of target audiences. In addition to this, English is not the first
language for most of them. Both these factors lead to situations where a keyword
is used in a variety of ways by the user to search for the same product or
service. Including close matches may actually help as we shall now cover a
wider range of audiences.
MAD Advertising, one
of the providers of Best SEO Services in India, is also focusing on the long
tail keywords more than the traditional ones. When the fishing grounds have
increased, it is always a good idea to prepare the net for a wide variety of
fish.
