Internet is the most relied on medium of communication among individuals across the globe. Internet has also emerged as a fast growing medium of brand communication among advertisers and brand owners. Many people research on internet about various products and services before deciding on buying or adopting the product or service. There are again many people who use the internet for news and entertainment purposes. Brand owners or advertiser can easily target many potential customers through online media.
For example, Facebook has become one of the most favorite social networking sites for people from all walks of life. Advertisers have even made the most of this social networking site. It is not surprising to find out how many brand owners have so far taken the help of Facebook to network with their target customers.
Search Engine Optimization is one of the methods of Web Advertising.
Brand owners have realized the value of this online advertising and are heavily relying on it to promote their products among potential customers. Search engines such as Yahoo, Google, Bing etc. are commonly used by web surfers when they are looking for a particular product or service. Those websites that are listed in the top few search results for commonly entered phrases are easily highlighted. Search Engine Optimization is a time consuming process but if implemented with the right tactics and strategies, the advertiser can have a financially rewarding benefit.
Content Pay Per Click , Search Pay Per Click, Cost Per Impression, Cost Per View, Email marketing etc. are a few methods of internet advertising. Online Advertising offers customers a more interactive and time saving way to shop or buy and to brand owners or retailers; online media provides a more layered method of reaching out to the potential buyers. It will not be a surprising experience for advertisers or brand owners if internet advertising overtakes other means of promotion in the future.
Advertising on net is becoming quite a trend among modern advertisers. Most of the brands are these days going digital. Perhaps, it has been rightly predicted that online media will be the future medium of communication. Over the last few years, Online Advertising is in huge demand among the brand advertisers in the market. This blog provides a few things you should know about online advertising. Keep reading.
Online Advertising is cost-effective
If you think that it is expensive to launch an Internet Advertising campaign for your brand, you would be surprised to find out that online ads are not at all expensive. There are even free of cost advertising options for small advertisers. It depends upon the type of promotion campaign you want to launch for your brand according to which you can choose the right form of internet advertising. Banner advertising, PPC ads, Viral marketing, Email Marketing, Wap advertising, Social networking ads, Pop ups etc. are some forms of internet advertising adopted by advertisers and brand owners.
Online Advertising targets a global audience
One of the major advantages of online advertising is that even local brands get an international platform through online media. An online advertising campaign targets a global audience. Any visitor on the site from anywhere across the world can access the brand message through online media. It is for this very reason why many brand and business owners across the world prefer internet advertising media as compared to other means of advertising.
Immediate publishing of information and content
An internet advertising campaign is one of the easiest means to immediately publish information and content about a particular brand or business. No other advertising medium provides such facilities. The brand message goes live within minutes. Those brand owners who want to promote their products on immediate basis can opt for online advertising media.
Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though internet advertising practices will sustain its own position, Mobile Advertising is fast emerging as a favorite tool of brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from mobile advertising campaigns.
The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various Brand Advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.
Mobile Advertising practices such as Bulk SMS service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.
A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers.
For example a Bulk SMS Campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further so will mobile advertising practices.
Web Advertising or Online Advertising is an advantageous means of promoting a brand, business or service among potential buyers or target groups. Online Advertising is considered the most effective and cost efficient means for brand owners to communicate with target groups. Also known as digital advertising, any brand message that is displayed through a particular website easily reaches out to the TG with a targeted impact. In today’s blog, let us take a look at some advantages of digital advertising.
Brand owners usually look out for one such advertising media that provides the targeted brand message quickly and with the desired impact. Any Web Advertising campaign effectively reaches out to customers providing a rich impact about the brand. An attractive graphic and a rich content are two main features of an online ad display. Customers who randomly surf on a particular website are easily attracted by the ad display. If the brand message is of their interest, they would spend some more time to find out the details. The landing page of the ad display provides a brief detail of the brand. Customers therefore have an additional option to read detail features of the brand. On the other hand, if the brand ad doesn’t seem to be of their interest, a close button easily does away with the ad display. Customers always have the liberty to access or ignore the brand message. This choice ability is one of the reasons why customers prefer internet ads over other advertising channels.
Web Advertising is an advantageous medium of promotion as compared to other advertising media. The advertiser can trace the result or impact of his ongoing campaign. After studying the result of the campaign, the advertiser can either continue or discontinue his campaign. If he thinks it will be beneficial to carry on the campaign he can continue running it, if otherwise, he can discontinue the campaign anytime. This complete controllability on the brand message is one of the most advantageous reasons why many advertisers prefer to launch their ad campaign through online media.
Brand Advertising is now possible through various means or channels among which Online Advertising has emerged as a powerful channel of brand communication. Any promotion message of a brand or business that is available on the website comes under online advertising. Today, advertising through online media has become mandatory for most of the brand and business owners. In the following paragraphs, some imperative reasons of advertising through online media are provided.
Advertising through online media provides two way communications between brand owners and customers. Interested customers can click on a particular ad display, learn more and also have the choice to buy it on the spot. Bidding adieu to the old-fashioned style of advertising, online media ensures that customers make their best choice by purchasing a brand only after going through its complete details.
When you advertise through online media, you pay only for what you get. Banner Advertising therefore can be extremely competitive with other forms of advertising. For example when you buy 1,000 ad impressions through the advertisement you know exactly that 1,000 people will see you ad display. All in all, web sites have reduced the cost of online advertising that makes it a more affordable channel of advertising your brand or business amongst customers or prospects.
Another major advantage of online advertising as compared to traditional media is that any online ad is focused and targeted. Advertising through traditional media is like shooting an arrow in the dark. It depends on luck whether the advertiser is able to effectively convey the brand message or not. Web Advertising is different in this context. Websites allow advertisers to gather the complete detail on who visited the websites, viewed it and how many times and so on. This detail information helps a lot to adjust the advertising campaign and make it even more effective amongst target groups.
Any format or display of brand message that is accessible by customers through digital media/online media comes under online advertising. One of the fast growing mediums of brand advertising, the craze of digital media has drastically increased amongst the brand owners and advertisers. Local businesses and big MNC's companies are implementing their promotion campaigns through various online advertising tools such as Banner Advertising, BULK email advertising, PPC Ads, SEM, Social Networking Advertising etc. Banner Advertising is one of the popular means of promotion adopted by online advertisers.
Today, it is not surprising to find out that 4 out of 5 people surfs internet either for professional or personal reasons. With the drastic increase in the number of internet users across the world, advertisers have shifted their interest of promoting brands through Digital Advertising Agency as a part of their advertising mix. Likewise, it has also become mandatory for each and every brand to have its online presence so that anyone can access it anytime. One of the major assets of online advertising is the global appeal it provides amongst customers. No matter where one resides, any online ad display is accessible by anyone who surfs the internet and come across the website where the brand ad display is live.
The trend of online advertising is expected to increase in the coming years. It is also predicted that online advertising media is the future medium of brand promotion. Though it doesn’t mean that television, radio or print media are going to have a deathblow, online advertising media is infact going to top the chart of all means of promotion in the future. User friendliness and interactive attributes are two main reasons that are going to popularize online media as one of the top means of brand promotion. All in all, online media is the right advertising means to monetize your business.
How online advertising can be easily tweaked?
Of late, two mediums of promotion - Mobile Advertising and online advertising are becoming a raging demand amongst brand owners to launch their campaigns. Accredited as two personalized means of brand communication, these two advertising media have already created upsurge amongst brand owners. In today’s blog let us focus on how online advertising is an effective means of brand promotion for modern brand advertisers.
Content/Graphic can be tweaked through Online Media
One of the major advantages of launching a promotion campaign through online or Digital Media is that the advertisers can tweak the content or graphic of the ad display as per his client’s wish. If the client wants to make a change in the existing design or content of his ad campaign, he can easily do so. It is this flexible nature of online advertising that enables a brand owner to communicate a compelling brand message amongst his target customers.
An Online Ad campaign can directly target customers
Be it a Banner Advertising or a Wap display, it is easier to communicate a brand message through an online advertising campaign. Any online ad display can directly target customers through its attractive visuals or ad content. This is one of the reasons why online ads are becoming popular amongst brand owners day by day.
Continuous growth as compared to other media
Online Advertising media is continuously growing as compared to other means of advertising. Customers find an online ad more engaging and interactive as compared to other ad displays. A major asset of online advertising is that one can find the thorough details of a brand by visiting its website. Also the presence of brands on social networking sites makes it easier for customers to get in touch their favorite brands. With communication gap becoming narrower between customers and brand owners, its way to go for every advertiser- be it through online or mobile media. Cheers!
Festivals also imply heavy advertising of various brands. So, advertisers implement special means and measures of advertising their brands during festivals. For emerging or established brand owners who want to advertise their brands through an unconventional medium of advertising, mobile and internet media are two best means of launching promotion campaigns of their brands. Unlike conventional means of advertising such as television, radio, print or outdoor media, mobile advertising and Internet Advertising campaigns are launched in such a manner that customers access the brand message through their personalized mediums such as mobile phones and internet devices. This personalized nature of conveying the brand message is one of the secrets why online advertising and Mobile Advertising practices are booming.
One can launch an email campaign or SMS campaign to create a buzz about the brand amongst customers during festivals. The brand message through online or mobile media is conveyed in such a manner that it provides a personal appeal on anyone who comes across it. For example a simple message that talks about how the brand is fully geared to celebrate the upcoming festival simply works for various brands that look ahead to be familiarized amongst target customers during a particular festival.
Internet Advertising or Mobile Advertising campaigns also ensure that the brand message is effectively delivered amongst customers. The Advertiser can also track whether his brand message is delivered or not (as in the case of SMS campaigns). Advertisers can also trace the impressions of their ongoing campaign. If the impressions are good, the advertiser can continue the campaign to create more brand awareness. If otherwise, the campaign can also be put on halt or closed. An advertiser has complete controllability over the ongoing campaign which is yet another asset of launching a promotion campaign through online or mobile media. Many emerging brand owners have created an online presence of their products and also indulged in various mobile advertising campaigns. In the very near future, these advertising mediums are poised to replace other means of promotion.
For those who haven’t adopted internet and mobile advertising practices, this blog may provide some insights about why internet and mobile advertising media are exclusive means of promoting your brand amongst target groups.
Reliability
Internet advertising or Mobile Advertising campaign provides more reliability than other advertising media. The advertiser has complete control over the campaign. Whether he wants to continue the campaign or stop is solely his choice. One can also have detailed information about how many target customers have responded to his ad campaign. The brand owner can also make any required change in his ongoing ad campaign. All these features of advertising through internet & mobile media ensure reliability on the advertiser also keeping the communication flow honest and easily controllable.
Flexibility
Any brand owner can keep an account on his campaign through internet and mobile advertising media. At any point of time if he wants to stop his campaign, he can easily do so. This is perhaps the best part of advertising through internet or mobile media where the brand owner has his own choice whether to continue or discontinue his Brand Promotion Campaign.
Individuality
Any brand message that is delivered through internet advertising or mobile media reaches out to customers through a personal device. This very individualistic approach of presenting the brand message is yet another asset of advertising through internet & mobile devices. Customers are informed about the brand message in a discreet manner without asking them to switch on a television or to move outdoor to access a particular brand message. The brand message reaches them right through their cell phones or emails.
Modernity
Advertising through internet or mobile devices is the most modern means of communicating any brand message. Unlike conventional advertising channels, internet and mobile media deliver the brand message in a fast manner keeping track of the ongoing marketing trends in the market place.
Digital Advertising and Mobile Advertising are customized means of providing any kind of brand message amongst target groups. The digital trend of advertising has become a popular practice amongst brand owners and advertisers. In the following paragraphs, let us have a look at hoe Digi-trend of advertising sets the tone at present (amongst various brand owners)-
Brands have become more like media
Social networking trends have become a rage amongst brand owners. Most of the brands/businesses are accessible through the various social networking sites. Brands have so far become like media. Also empowering brands to break their own news instead of relying on the various advertising or PR sites to disseminate their message, a breakthrough has been observed amongst the brand owners. Sharing an instant idea is just an update away through the various social networking sites. Sometimes, there is no need for any mediator or agency to connect customers and brands. Brand messages through social media sound random that provides a richer impact on customers.
Facebook ‘Likes’ have become an important measure of promotion
With the outburst in social media optimization, it has become important for most of the brands to be socially active on the various networking sites. Having a Facebook or twitter account has become a must for every brand. Moreover, the ‘Like’ buttons on Facebook mean a lot for a brand. Maximum likes means maximum reach or impact amongst TG. Also with search engine marketing trends, page ranking and easy visibility on search engine sites have also become a must for most of the brands.
Fresh/Random Content for random advertising
A brand can be randomly advertised through any Digital Advertising campaign. The only criterion is to create or write a fresh content or copy to share with the followers of the brand. After all, ideas rule the roost in Banner Advertising planet. Fresh, original and random ideas are infact assets for any brand to create more buzzes amongst target groups.
Mobile and Internet media are considered two effective channels to advertise a particular brand, service or business amongst target groups. Any promotion campaign launched through mobile or internet media is accessible by customers in a personalized manner. Any Brand Advertising campaign launched through mobile or internet medium provides high impact about the product on customers’ mind. The advertiser also has complete controllability over the entire promotion campaign of his brand i.e. he can launch the campaign anytime (once the brand message is ready) and bring it to a halt if his promotion objectives are achieved or if he doesn’t find it necessary to run the campaign anymore. This complete controllability of the promotion campaign is yet another asset of advertising through internet or mobile media.
Most of the brand owners at present advertise through mobile and internet advertising media. These two advertising mediums are infact becoming popular day by day. Also accredited as future mediums of brand advertising Mobile Advertising and internet advertising practices are going to be in further demand considering the following conditions-
The burgeoning market – The brand market is astonishingly mushrooming at a fast pace. Also, many new brands are further launched that provide advertisers more opportunities of advertising. Modern brand owners prefer to launch the promotion campaigns for their brands through the most reachable and impactful channels of communication for which mobile and internet advertising,internet Banner Advertising media become two effective solutions.
Rising tide of modernity- It’s a modern world. Customers prefer anything modern or up to date. Also blessed by various technological innovations, modern customers have become choosier. Mobile and Internet Advertising media serve the purpose of various advertisers by communicating to customers in a modern mode with a contemporary approach. Customers’ infact love it when they access any kind of brand information right through their personal devices such as mobile phones and internet media. By and by, it is true that the trend of advertising through mobile or internet media is yet to increase in the future as these two advertising media provide maximum impact on TG about the brand, service or business.
Launching a Mobile Advertising or internet advertising campaign requires some measures and considerations. The advertiser has to make sure that he is advertising his product only after studying thoroughly about the brand, its features/benefits. In today’s blog, let us get familiarized with some pre-campaign measures of advertising through mobile or internet media.
Framing of the advertising message – The most important measure of launching a mobile or Internet Advertising campaign is framing the ad message of the brand i.e. what to be communicated to customers (about the brand). Whether it is a deal, offer or simply a general campaign to create awareness or buzz amongst customers. For deals and offers, the brand message would be totally different from what and how advertiser communicates through other campaigns. Deals or offers do not last the whole year round. So, the brand message for festive advertising cannot be used during other promotion campaigns launched during the year. Besides, it is also notable that the theme or essence of one festival varies from another. So, advertiser should shrewdly present the brand message keeping track of the festive spirit and essence amongst customers.
Deciding the duration of the campaign- How long the campaign will run is yet another concern for the Advertiser. If the campaign is targeting maximum sale of the product, the advertiser can run it for a longer time span. The advertiser should pre-evaluate his budget for the overall campaign before it is launched.
Research on TG- A thorough knowledge about the target group is yet another important measure for an advertiser. A study on buying behavior of customers is a must for an advertiser. For example, if the advertiser is targeting a particular age group for the campaign, he should beforehand have an idea about the most convenient time to communicate with the TG. All in all, a research is a must for every mobile advertising or internet advertising campaign.
Are you aware of the two fast means of advertising that easily connect your brand with its potential customers? If no, continue reading this blog and find out which are the two means of modern advertising that provide a quick connection between brands and customers in a hassle free manner.
The two means of advertising are mobile and internet media. Both these advertising means provide effective promotion solution for any kind of brand. The brand message communicated through mobile or internet media also reaches out to customers through their personal devices without pestering or forcing them to read the brand message. Customers have their own liberty whether to access the brand ad or click the delete button to do away with the message (if found irrelevant). This personalized nature of mobile advertising or internet advertising campaign is one of the dominating reasons why modern brand owners consider launching their promotion campaigns through these two mediums of brand communication.
The communication flow is not lop-sided through a Mobile Advertising or internet advertising campaign. Customers can react or reach out to the advertiser through an email or SMS number that is provided via the advertising message of the brand. This two way communication mode is yet another asset of launching an internet or mobile advertising campaign by a brand owner. Mobile and Internet Advertising medium are also two such means that suit well with the changing lifestyle of customers. Mobile phones and internet devices are two must-haves for modern customers. To get connected with friends or simply to avail of any information, mobile phones and internet sites have become two hot avenues for almost everyone. With such craze for mobile and internet devices, it is easy for advertisers to target maximum number of customers through a mobile or internet ad campaign. If you are a brand owner looking forward to create a striking impact of your brand amongst customers, mobile and internet advertising campaigns can provide the desired result. Give a try!
Mobile Advertising and Internet Advertising are two in-demand means of brand promotion widely adopted by brand owners and advertisers. Advertising through mobile and internet media provides a strong brand impact amongst target groups. In this blog, let us have an idea about some tactics used by Mobile and Internet Advertisers to provide effective promotion solutions for their respective brands.
Communicating the brand message through a personalized medium
A mobile phone or internet device is used by an individual as a personal medium. It is the sole choice of the individual to operate his mobile or internet device. There is no force exerted on any individual to go through the brand message. This enables the brand owner to effectively convey the brand message to customers in a personalized medium with individualistic choice whether to go through the brand message or avoid it.
Complete controllability of the campaign
A Mobile Advertising or internet advertising campaign is easily controllable by the advertiser. If the impact of the campaign is rich, the advertiser can carry on the promotion campaign; if poor he can stop it. This complete controllability of the promotion campaign is one feature of internet or mobile advertising that differentiates it from other advertising means. One can also evaluate the number of impressions or click rates during an ongoing campaign. This lets the brand owner have an idea the response from customers (for his ongoing promotion campaign)
Mobile and Internet media bring the brand closer to prospects
The uniqueness of any Mobile Advertising or internet advertising campaign is that customers and brands are brought closer in a personalized manner. Mobile or Internet Advertising campaign also provides immediacy within a short span of time. Any mobile or internet campaign also adheres to a defined budget and thus helps the brand owner to launch a cost effective promotion campaign for his product.
In this blog, let us take a look at two means of advertising that have become favorite means of promotion for various brand owners and advertisers over the last few years. These two advertising means are none other than mobile advertising and internet advertising media. Providing Exclusive Promotion Solutions through customized channels of brand communication, mobile and internet media have been accredited as two in-demand modes of advertising by marketing experts. How do these two advertising mediums provide exclusive promotion solution for brands? Let us briefly discuss
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Today maximum numbers of brand owners strive to convey their brand message through the most reachable means of communication. The reason behind this strategy is obviously to create more awareness about their brands on customers’ mind. Today, possessing a mobile phone has become mandatory for every individual. A mobile phone device has infact become an individual’s personal extension. ‘Communication on the go’ is the main attribute amongst all the working class or non-working class professionals. Evaluating the rising trend of mobile phones in the market, Advertisers have made this a significant advertising medium to convey valuable brand information amongst target groups. Mobile Advertising practices have drastically grown over the last few years providing customized and targeted promotion solution for various brands and service industries.
Like mobile phone devices, internet media has also become one of the popular mediums of communication amongst professionals and non-professionals. With the launch of social networking sites such as Facebook, Twitter, hi5, orkut etc. internet media has become more popular amongst the individuals. The growing popularity of internet media has provided brand owners a striking opportunity to launch various promotion campaigns through this personalized media.
Internet Advertising practices have grown in due course of time becoming one of the favorite tools of promotion for brand/service/business owners. With the rising number of brands in the market, internet and mobile advertising means are yet to become more popular and in-demand for innumerable numbers of brand owners in the market.
Today Online Advertising practices are extensively incorporated by brand owners to advertise their brands amongst the target groups. Search Engine Marketing, PPC Ads, Bulk Email, Display Ads, Banner Ads etc. are some common methods of an internet campaign. Providing massive impact on target groups, an internet campaign is one of the easiest and most effective means to advertise a brand. Every internet campaign is made available to customers through an Ad server network. Through an Ad server India, online advertisers launch the internet campaign and make the brand message accessible to customers. An internet campaign provides advertisers and publishers mutual benefits. While the advertisers generate maximum traffic for the advertised brand, the publishers also benefit from every single visit on the website where the advertisement is displayed.
Mobile and Internet campaign- both are enlisted amongst the top mediums of brand advertising. Ensuring effective reach and delivery of the brand message amongst the target groups, these two advertising mediums have been entrusted as the most reliable modes of promotion. As a brand owner, one can start or stop his promotion campaign through mobile or online media. Besides, any brand owner can also trace the results of his campaign- whether good or bad. This provides them a chance to implement the same technique or not for future promotion campaigns.
Brand Advertising through internet and mobile media is enormously growing amongst the various ranges of brand owners. It is perhaps this very reason that these types of advertising provide customized brand information through personalized channels of communication that attract the attention of innumerable number of brand owners to advertise through these mediums. Also with the increased use of mobile phones and internet media, promotion brands through these two media means staying well-networked with customers most of the time. After all, it’s a mobile world with internet access even on the go. Thanks to the so called techno-experts who have brought such landmarks in brand as well as human communication devices.
