What is Google Bowling in Internet Advertising and How to Safeguard Your Website Against It?

Google Bowling has erupted as a major concern in Internet Advertising in the recent times. It takes advantage of a situation which seems to be a loophole in the way Google penalizes sites that engage in Unnatural Link Building. Two of the ways in which Google determines that a link is unnatural are by analyzing the number of Backlinks that crop up and their relevancy. Engaging in Link Buying and Link Selling is also considered risky activity nowadays.

So, where is the loophole? The answer lies in analyzing what happens if your competitor places Backlinks to your site in the above manners categorized as risky? Google’s algorithms will then calculate that you have engaged in Link Spamming and levy penalties on your website by lowering its rank. Your competitor has then engaged in Google Bowling. It is not just a probability but a tactic which is successfully employed by many. Since most website owners are not aware of the term, they become easy prey. Google Bowling is also a headache for the SEO professionals as Search Engines aren’t readily revealing about the reasons when a website’s ranking goes down.

So, what is the way to safeguard your website against the threat of Google Bowling? Removing the links or requesting their removal is not exactly viable as you would be actually competing against a bot. The Top Internet Advertising Agencies prescribe another unique way of tackling this issue. They opine that instead of concentrating on removing the bad Backlinks, one should concentrate on increasing the meaningful and good Links. If your site has enough number of relevant links, then the ones that have malicious intentions will not be able to create an impression that you are Link Spamming. For example, a well known site or the site of a well known business won’t suffer just because there are few irrelevant Backlinks leading to it. Thus, concentrating on increasing the reputation of the website instead of engaging in a rat race with the Black Hats is a much better approach to safeguard against Google Bowling.

3 Popular Ways of Unethical Online Advertising

Unethical Online Advertising uses the ways that are against the rules and guidelines of advertising on the internet. Though cases of blatant violations hardly exist anymore as the repercussions are fast and defining, Unethical Online Advertising still thrives on the lapses that prevail. For example, yes, if links are caught being dumped at every other site, you are in for trouble, but if they are created in a manner that can escape the scrutiny of the search engines, it might get the job done without any objections. However, this doesn’t change the fact that Link Spamming is essentially an unethical practice. 3 of the popular ways by which the Black Hats advertise their sites are listed below.

Link Spamming

Link Spamming never seems to go out of fashion. “Don’t have enough content? Build links to the intended web pages, wherever you can” seems to be the battle cry of desperate SEO's. Although the use of unnatural means (bots, programs, etc.) have largely vanished as they are easily caught in the nets laid by the search engines, manual spamming still happens on a large scale. The trick employed is to build links in numbers just below the ones which would set the alarms off. This is a highly risky behavior and should be avoided. With the complacency, of those building links unnaturally, having been recently and famously crushed, manual Link Spamming is also a disaster waiting to happen. Focus on the appropriateness of the link and not its numbers.

Google Bowling

Google Bowling has recently become very popular. So Black Hats saw Google punishing sites with unnatural links. What strategy do they go ahead and build? Build unnatural links for your competitors! Then you just have to wait for Google to do its job. One of the immediate risks that are being taken is that if Google does not detect the spammed links, you might just push your competitor far ahead of you.

Guest Blogging Spam

Guest Blogging and Article Posting is a wonderful way of advertising your site and increasing web presence. But the perpetrators of the unethical means, suffering from a need to overdo everything, calculated that more blogs lead to higher rankings, thereby giving birth to the term, Guest Blogging Spam. Most posting sites, apprehending backlashes (and correctly so!), increased the strictness of reviewing the postings.

The Dangers of Unethical Online Advertising are many and with intensities that can destroy the reputation of the website forever. It is not only smart but absolutely necessary to stick to the ways of Online Advertising Agencies with “haloed heads”.