2 Things to Remember While Using Videos in Online Advertising

Online Advertising, through videos, has gained immense popularity in recent times. Videos are more user-friendly and can be followed easily. They also have a higher level of interaction with the user. Thus, we find that there has been an increase in the number of brands that go for promotional campaigns with online videos. However, Online Advertising Agencies have to take care of few points while implementing Online Video Advertising.

The Length

There is one single rule for Online Video Ads – keep them as short as possible. Internet users are usually spoilt for choice. This results in them being quite an impatient lot. Longer Online Ads are more likely to be skipped. A skipped ad is a lost opportunity as the next time the user sees it, he will skip it at an even earlier stage than the previous viewing. Online Advertising Agencies regard 30 seconds as the ideal length for Online Video Advertisements.

Thumbnail

The thumbnail of the video is what the users see before the video is clicked on. It is its first interaction with the user. It is on the basis of the thumbnail that the user makes a decision of viewing or ignoring the video. There are 2 things which should be incorporated in the thumbnail for increasing the viewing rates. It should be attractive and be relevant to the context. 
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.

Taking care, of the above 2 steps, is important while creating Online Video Ads. Call TDI-MAD, a Top Online Advertising Agency India, to know more on how a well-executed video ad campaign can work wonders for your business.

3 Popular Ways of Unethical Online Advertising

Unethical Online Advertising uses the ways that are against the rules and guidelines of advertising on the internet. Though cases of blatant violations hardly exist anymore as the repercussions are fast and defining, Unethical Online Advertising still thrives on the lapses that prevail. For example, yes, if links are caught being dumped at every other site, you are in for trouble, but if they are created in a manner that can escape the scrutiny of the search engines, it might get the job done without any objections. However, this doesn’t change the fact that Link Spamming is essentially an unethical practice. 3 of the popular ways by which the Black Hats advertise their sites are listed below.

Link Spamming

Link Spamming never seems to go out of fashion. “Don’t have enough content? Build links to the intended web pages, wherever you can” seems to be the battle cry of desperate SEO's. Although the use of unnatural means (bots, programs, etc.) have largely vanished as they are easily caught in the nets laid by the search engines, manual spamming still happens on a large scale. The trick employed is to build links in numbers just below the ones which would set the alarms off. This is a highly risky behavior and should be avoided. With the complacency, of those building links unnaturally, having been recently and famously crushed, manual Link Spamming is also a disaster waiting to happen. Focus on the appropriateness of the link and not its numbers.

Google Bowling

Google Bowling has recently become very popular. So Black Hats saw Google punishing sites with unnatural links. What strategy do they go ahead and build? Build unnatural links for your competitors! Then you just have to wait for Google to do its job. One of the immediate risks that are being taken is that if Google does not detect the spammed links, you might just push your competitor far ahead of you.

Guest Blogging Spam

Guest Blogging and Article Posting is a wonderful way of advertising your site and increasing web presence. But the perpetrators of the unethical means, suffering from a need to overdo everything, calculated that more blogs lead to higher rankings, thereby giving birth to the term, Guest Blogging Spam. Most posting sites, apprehending backlashes (and correctly so!), increased the strictness of reviewing the postings.

The Dangers of Unethical Online Advertising are many and with intensities that can destroy the reputation of the website forever. It is not only smart but absolutely necessary to stick to the ways of Online Advertising Agencies with “haloed heads”.

Three reasons why internet advertising is a must!

Media experts have given their opinion on online advertising and how it would be the future medium of communication for brand or business owners. Supporting the very view, this blog explains three reasons why internet advertising is a must tool for every brand or business owner. Keep reading.

Better branding means

Internet Advertising is a better means of branding a product or business. Internet advertising reaches out to target customers in quick and effective manner. Online Advertising is also the right means of communicating instant brand messages among target groups. It is also worth mentioning that internet advertising is a discreet means of presenting any type of brand message among customers. It can infact be acclaimed that customers are always the kings or queens as far as an Online Advertising Campaign is concerned. They are not forced to go through the brand ad. They have an open choice whether to click the close button or click on the advertisement to find out its detail. No other advertising medium provides such a customized option to customers. 

Informative means

Internet opens a whole new world to its users. Advertising on Internet also provides customers many options to avail of various useful information about their favorite brands. They can surf on the websites of their favorite brands, can read reviews and even provide feedback. Such exclusive features ensure that online media is the most effective means for advertisers to reach out to customers. 

Inexpensive means of communication

Some advertisers have a wrong notion that internet is an expensive means of promotion. Well, that’s just a myth. The truth is that internet is an inexpensive means of communication for brands or business. Small advertisers can even avail of various affordable Online Advertising practices. With the right tactics of promotion, one can even opt for free advertising options on internet.