Online Advertising, through videos, has gained immense
popularity in recent times. Videos are more user-friendly and can be followed
easily. They also have a higher level of interaction with the user. Thus, we
find that there has been an increase in the number of brands that go for promotional
campaigns with online videos. However, Online Advertising Agencies have to take
care of few points while implementing Online Video Advertising.
There is one single rule for Online Video Ads – keep them as
short as possible. Internet users are usually spoilt for choice. This results in
them being quite an impatient lot. Longer Online Ads are more likely to be skipped.
A skipped ad is a lost opportunity as the next time the user sees it, he will
skip it at an even earlier stage than the previous viewing. Online Advertising Agencies
regard 30 seconds as the ideal length for Online Video Advertisements.
Thumbnail
The thumbnail of the video is what the users see before the
video is clicked on. It is its first interaction with the user. It is on the
basis of the thumbnail that the user makes a decision of viewing or ignoring
the video. There are 2 things which should be incorporated in the thumbnail for
increasing the viewing rates. It should be attractive and be relevant to the context.
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.
Taking care, of the above 2 steps, is important while creating
Online Video Ads. Call TDI-MAD, a Top Online Advertising Agency India, to know more on how a well-executed video ad campaign can
work wonders for your business.
