Online
Advertising has put the personalization factor into Advertising. The print
media and the TV ads brought Advertising
into the homes but the true personalization has been done by Online Advertising.
The access of internet from personal devices like laptops and hand phones created
the opportunity of highly personalized Online Ads. Online Advertising rose to
the occasion and came up with emails, ad copies, images, and videos which were suited
to the interests of the user. The user’s online behavior is professionally analyzed
and based on his online profile created out of the analysis, customized ads are
made.
You
shall be highly surprised at the differences in the Online Ads, even in the
same campaign, depending on the demography. Online Advertising Agencies
understand that no matter how attractive an ad is, it will perform only when
connects with the user. Online Advertisements
are in the best position to analyze what would create the connection and also
have the requisite technology to be created in that manner. Viral Online Ad
Videos that have moved masses to tears, ad copies championing friendship, etc.,
being circulated in the internet, and many more are examples of personalization.
